MotoGP has hundreds of millions of die hard fans, has an excellent commercial model, some of the most talented sportspeople in the business, and now Liberty Media, the owners of F1, have arrived to try and bring a true global business to this already powerful sporting property. This is an awesome conversation looking into one of the great sports that you may not know much about. Carlos Ezpeleta is the man at the helm looking to front this change while ensuring the sport doesn’t lose its identity and the core fans which have driven its growth. In a world of sporting plenty, I think this is one of the most exciting areas in the industry. I’m excited for you to hear it. We’re delighted to welcome Carlos to the Business of Sport. The Growth of MotoGPHow MotoGP is expanding globally while maintaining its core fanbaseThe challenge of competing with F1’s explosion in popularityWhy Liberty Media’s involvement could transform the sportMedia, Content & AudienceThe role of Drive to Survive and why MotoGP is approaching content differentlyHow digital platforms and storytelling can unlock new audiencesBalancing tradition with entertainment in modern sportThe Business of MotoGPWhere the money comes from: broadcasting, sponsorship and race hostingThe importance of manufacturers and why they shape the sportCost control, competitiveness and keeping the grid balancedThe Future of MotorsportExpanding into new markets like the US and AsiaThe next generation of fans and how to attract themWhy MotoGP must evolve without losing what makes it uniqueA huge thank you to our amazing partners on the show: Gemini SportsWe empower the most confident sports organisations on Earth https://geminisports.ai/SlateThe complete content creation platform for social teams https://slateteams.com/

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