Magdalena Adamska, founder of BrandStruck.co, the only online database of brand strategy case studies to help you understand the positioning of the world's most admired brands, shares the similarities and differences between them and explores the power of brand archetyping. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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