#27: How to Create Business Stories People Actually Care About

John Yorke, Managing Director at Angel Station and founder of the BBC's Writer's Academy, joins the Business of Story Podcast to share a unique perspective on the dynamic power of stories in the B2B world. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.   In This Episode Mirror neurons and how they cause story to work on our brains How business communicators can be more effective with their stories. What happens when you realize that all business stories are quests Three big mistakes we make as business storytellers and how we can quickly overcome them   Resources Johnyorkestory.com "Storytelling for Business," John's online course "Into the Woods," by John Yorke "Wolf Hall," by Peter Straughan "A Time for Choosing," Ronald Reagan "The Essence of Storytelling Master Class" with Christopher Volger "The Prom Spot," Audi "Houston, We Have a Narrative," by Randy Olson "The Art of Dramatic Writing," by Lajos Egri "Wired for Story," by Lisa Cron E.M. Forster "The clues to a great story," TED Talk by Andrew Stanton, author of "Toy Story," "Finding Nemo," and "Wall-E" Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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