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Business of Story

#398: How Hollywood Storytelling Can Humanize Your Hi-Tech Selling

13 Feb 2023

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Justin Rende, Founder and CEO of Rhymetec, spent five years working for Robert De Niro's Tribeca Films and used what he learned about Hollywood storytelling to grow his cybersecurity company. Here's his story.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

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