#438: How to Craft Your Origin Story Using the Hero's Journey

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Recorded20 Nov 2023

Publisherbusinessofstory.libsyn.com ↗

Handlerec:8048765

Show notes

Park Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Hero's Journey to craft and tell a compelling origin story that sells. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn!

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