Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Business of Story

#498: Why Your Brand Story Needs a Radical Focus and How to Find It

13 Jan 2025

Description

Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after selling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.