Jonathan Ayache is the Chief Executive Officer and co-founder of LIFT, South Africa’s newest and most innovative airline, operated by Global Aviation Operations (Pty), which launched on December 10, 2020. Together with co-founder Gidon Novick, Jonathan has shown dedication to creating an airline that is customer-obsessed; one that’s super-efficient, leverages off record low input costs and is both agile and flexible. In the latest Business Unusual podcast, Ralf Fletcher, CEO of Topco Media, engages in conversation with Jonathan Ayache to chat about how to handle hyper-growth and ‘the unexpected’. Jonathan provides amazing insight on taking risky leaps in your career, fostering an ‘Ownership Mindset’ in your team members, and understanding your customers’ unique pain points.

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