Rethinking the legacy way of doing things: PPO Serve’s Dr. Brian Ruff & Dr. Visegan Subrayen talk innovative healthcare Dr. Brian Ruff and Dr. Visegan Subrayen sit at the helm of PPO Serve, who offer innovative solutions for the delivery of care. They identified inefficiencies with doctors working in silos, instead of multidisciplinary teams, and a global lack of patient-centric management systems. Dr. Ruff, CEO and co-founder, is a rheumatologist with a qualification in Health Economics and experience in both the private and public sector. Dr. Subrayen, COO, spent time as a clinician before moving into hospital management and going the entrepreneurial route after his MBA. In the latest Business Unusual podcast, Fiona Wakelin, Topco Media Group Editor engages in conversation with Dr. Ruff and Dr. Subrayen to discuss thinking differently about the healthcare system. They give an overview of how they are bringing innovation to the primary healthcare sector, breaking traditional, isolated ways of working and why collaboration is important.

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