How to make your second startup a success - Lulalend CEO, Trevor Gosling, talks capital, cashflow & customer acquisition Lulalend CEO, Trevor Gosling, believes that South African SMMEs deserve a concerted effort, involving the nation, and that if partnerships are emphasised, our country could keep more businesses open - and lower unemployment rates. As a Chartered Accountant, Trevor and his co-founder, Neil Welman, launched Lulalend in 2014, in hopes of providing optimal support for startups in order to strengthen the economy. For Trevor, it’s all about making fairer financial opportunities for SMMEs a reality. In this week’s Business Unusual podcast, Ralf Fletcher, CEO of Topco Media links up with Trevor Gosling for an incredibly insightful talk on the challenges SMMEs face in securing capital for their business endeavors, and how the Covid-19 pandemic has prompted a need to pay closer attention the ‘pains and stresses’ existing customer bases. Trevor addresses a variety of challenges and solutions, talking on adaptation of business models, leveraging the wisdom of those around you, and approaching ‘step up growth’.

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