It’s 2015 and Fox Sports 1 is in a rut. Its attempt to topple ESPN has barely dented the defences of the Disney-controlled sports media giant.Not that Fox is about to give up. It's looking to former ESPN producer Jamie Horowitz to craft a studio programming strategy that can suck viewers away from the market leader.But even as Fox readies for another round, the very foundations of the cable sports business that built ESPN are starting to give way.Big Tech’s coming for sports and that’s going to force change at both ESPN and Fox.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.