EP 268 - Andy is the Founder of SRSLY, a food company on a mission to make a low carb lifestyle not only healthy, but also tasty and accessible to all. Andy tells us about why he started the company, how they went from selling 30 to 50,000 units in the space of a month, and the health benefits SRSLY products are providing for diabetics, overweight, and ketogenic patients (via the NHS)We also discuss the the darker side of the food industry and Andy tells us why he thinks external agencies and consultants qualify for the big bin of bullshit.Chapters:00:00 Welcome to BWB00:13 Exploring SRSLY's Low Carb Products01:17 Challenges and Joys of Running a Startup04:52 The Impact of Micro-Influencers and Growth05:43 From Corporate to Food and Beverage08:09 Importance of Nutrition and the Birth of SRSLY13:14 Impact of SRSLY's Products on Customers15:14 Expansion of SRSLY's Product Range17:01 Challenges in the Food Industry21:52 The Importance of Proper Nutrition Education21:58 The Misleading Nature of HFSS Compliance22:21 The Role of Consumers in the Food Industry23:20 The Impact of Fad Diets23:59 The Benefits of a Low Carb Lifestyle28:10 The Challenges of Expanding a Business29:21 The Importance of Accountability in Business32:04 The Pitfalls of Consultancies and Agencies39:23 The Role of Alcohol in the Corporate World42:18 The Importance of Honest Food Labelling43:57 Conclusion and Final ThoughtsAndy's recommendations:Ravenous - How To Get Ourselves And Our Planet into Shape - Henry Dimbleby (book)Ultra Processed People - Chris van Tulleken (book)Parenting Hell - Rob Beckett & Josh Widdicombe (podcast)businesswithoutbullshit.meFollow us:YouTubeInstagramTikTokLinkedinTwitterIf you'd like to be on the show, get in contact - [email protected] is powered by Oury Clark

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