Ever wondered what 'engagement' in social media actually means? and what gets more video more views: a mouth-open or mouth-closed thumbnail? and who actually runs Gordon Ramsey's YouTube account? (hint, it's not Gordon Ramsey). All plus more is revealed in this week's episode of BWB Extra where we continue our conversation with the brilliant James Loveridge, Director of Entertainment at Little Dot Studios.We take a deeper dive into how the mechanics of running profitable social media actually works at Little Dot who take care of a plethora of successful client channels as well as running their very own media network.James also tells us about how the industry has grown, changed and clamped down over the years and how Little Dot manages to stay ahead of the curve, as well as blowing the lid off his bug bear about the binary view towards creativity he sees all too often these days in the younger generation.Welcome, to Making Content Engage.BWB is powered by Oury Clark.

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