EP 367 - This week serial entrepreneur Tim Kirby explains why a focus on results is entirely the wrong thing to do - it sets up a feedback validation mentality apparently. Instead you should focus on behaviours to unlock the key to success and create something he calls a feed forward, intention sharing loop.Tim also explains why a “feel, felt, found” approach is the way to connect with customers. And as the CEO of Releaf, A MedTech company based around medicinal cannabis products he has some wild stats about medicinal cannabis. Did you know that humans have an actual endocannabinoid system? No, nor did we!Tim also has some bad news for any Wanna-preneurs. If you want to succeed you’ve got to learn to love the grind.*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*Spotify Video Chapters:00:00 BWB with Tim Kirby01:05 Meet Tim - CEO of Releaf02:02 The State of Medical Cannabis in the UK02:27 Releaf's Mission and Market Strategy03:19 Barriers to Market Entry and Growth07:38 The Importance of Patient Education12:35 The Role of Trust and Consistency25:27 Behavioural Focus in Business Success36:28 Agnostic Views and Personal Conditions36:42 Sports Psychology and Business Parallels37:36 Mindset of Sporting Greats39:20 Medical Cannabis Market Challenges40:12 The Prescription Process41:26 Regulatory Bodies and Market Growth42:44 Patient Experience and Education44:44 Cannabis Strains and Prescribing Practices45:39 Innovations in Medical Cannabis57:36 Cannabis in the Mainstream01:02:37 'Quickfire' - Get To Know Timbusinesswithoutbullshit.meWatch us on YouTubeFollow us:InstagramTikTokLinkedinTwitterFacebookIf you'd like to be on the show, get in contact - [email protected] is powered by Oury Clark

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