EP 308 - Craig is the CEO and founder of Gold Standard Nutrition (GSN) a healthy frozen meal business turning over £7M annually.Craig recounts his entrepreneurial journey from early near-failures to creating a successful business, and shares how GSN evolved and overcame significant obstacles including supply chain issues, COVID-19, and Brexit. We discuss the trials and tribulations of running a business, the importance of second chances, society's pivot towards health and fitness, the intricacies of hiring, with valuable advice on delegation, protecting business ideas, and managing business relationships. Craig also explains why overfunded food brands qualify for the big bin of bullshit.Chapters:00:00 BWB with Craig Allen00:39 The Journey of a Health Food Entrepreneur01:05 Fear of Failure and the Drive for Success02:10 From Uni to Entrepreneurship: The Birth of GSN03:10 Embracing a Healthy Lifestyle in Business04:35 The Evolution of Masculinity and Health18:20 GSN's Impact: From Gyms to a Wider Audience25:36 Challenges and Successes in the Food Industry29:02 Looking Ahead: GSN's Future and Brexit's Impact32:37 Building a Lean Business Model33:20 The Emotional Toll of Redundancies33:39 Promoting from Within and Office Culture34:32 Family Involvement and Business Evolution35:26 Challenges of Brand Building Outside London38:08 The North-South Divide in UK Business40:36 Expanding the Business and Hiring Strategies43:35 The Future of Frozen Food and Microwave Myths45:16 Addressing NHS Nutrition Needs46:47 Insights on Entrepreneurship and Business Growth55:35 Quickfire Round: Getting to Know Craig01:04:44 Top Tips for Founders and Entrepreneursbusinesswithoutbullshit.meFollow us:YouTubeInstagramTikTokLinkedinTwitterIf you'd like to be on the show, get in contact - [email protected] is powered by Oury Clark

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