EP 254 - Jonathan is the Founder of SELF, a hyper-personal AI-powered assistant that learns your personal preferences and simplifies your life.We talk about his concerns around the rise of AI, why there is a need for an ethical alternative and how having a more moral approach to business makes it harder to raise investment.Jonathan also explains why he thinks tech platforms who don't prioritise human rights over profit qualifies for the big bin of bullshit.Chapters:00:00 Welcome to BWB00:27 Meet Jonathan McDonald01:08 Existential Threat of AI01:55 Ethics of AI03:48 Need for Ethical Guidelines in AI05:32 Risks of AI in Military and Political Decisions05:57 Dystopian Future of AI10:42 Role of AI in Personal Life10:54 Introducing 'Self': An Ethical AI Assistant15:00 Business Model of 'Self'18:53 Importance of Ethical Principles in Tech21:01 Creeping Overton Window and Ethics21:56 Dangers of Normalising Outrageous T&Cs22:24 Genie's Out of the Bottle22:48 The Struggle to Change: Why Don't We Stop?23:06 Normalisation of Surrendering Personal Data23:16 Vision for a New Social Network23:48 Trust in Government and Privacy Concerns24:16 Personal Experience with Stop and Search25:25 Role of Self in Upholding Society and Safety25:41 Mission of Self 26:04 Importance of Showing an Alternative27:59 Bullshit in the Tech Industry28:22 Struggle of Raising Funds for Ethical Tech29:05 Ineffectiveness of Advertising33:09 Role of Self in Career Advice and Personal Shopping37:55 The Ultimate Value Proposition of Self42:03 Investment Opportunity in SelfJonathan's recommendationsMaking Sense with Sam Harris (podcast)Man's Search For Meaning - Viktor E. Frankl (book)Rise Of Advanced Thought - Jonathan MacDonald (book)businesswithoutbullshit.meFollow us:YouTubeInstagramTikTokLinkedinTwitterIf you'd like to be on the show, get in contact - [email protected] is powered by Oury Clark

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