EP 252 - We talk to Kevin - Founder of artisan iced tea brand Kaytea - about the reality of raising money, challenges dealing with product buyers and the pain of fighting for shelf space in a crowded market. We ask Kevin why he started an ice tea brand, his experience launching the business during COVID and why he values having a mentor.Kevin also tells us why he thinks people being 'too busy to reply to emails' qualifies for the big bin of bullshit.Chapters:00:00 Welcome to BWB00:59 Challenges in Food and Beverage05:01 Exploring the Journey of Starting a Business06:29 Deep Dive into the Tea Industry and Market08:03 The Story Behind KAYTEA10:39 Realities of the Beverage Market18:09 Fundraising and Distribution Challenges18:47 Intrusive Emails and Shareholders19:30 Power of Being a Shareholder19:47 Biggest Business Mistakes and Lessons20:22 Challenges of Natural Product Manufacturing22:01 Importance of Having a Business Mentor23:39 Art of Marketing and Its Challenges25:17 Role of Mentors in Business Success32:31 Impact of Cancel Culture on Business33:25 Quickfire Round: Getting to Know Kevin37:35 30 Second Pitch: Kaytea38:10 Closing RemarksKevin's recommendations:The Grocer (magazine)The Economist (magazine)Hungry (podcast)Brand Growth Heroes (podcast)Zoe (podcast)How I Built This (podcast)FKJ (musician)businesswithoutbullshit.meFollow us:YouTubeInstagramTikTokLinkedinTwitterIf you'd like to be on the show, get in contact - [email protected] is powered by Oury Clark

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