GreenTech Expert Explains Why China Is The Future Of Energy

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Previously titled “Think Net Zero is a bunch of woke cr*p? You’re dead wrong. It’s an economic opportunity.” — renamed by the publisher on Aug 2, 2026

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Recorded05 Mar 2025

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EP 372 - Our guest, Ben Askins, is pretty convincing when he says that being green is one of, if not THE biggest commercial opportunity of the century. Ben is a serial entrepreneur, now scaling Green-Tech start-up Gaia, so he knows his onions. Our chat gets stuck into culture wars, and culture warriors, and why we need to get our heads out of short term political point scoring and into the long game. Us, the media, everybody.He also makes a very good point that you can’t make being a politician a thankless job, with terrible pay and still expect the best and brightest to apply to run the country.*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*Spotify Video Chapters:00:00 BWB with Ben Askins02:29 Ben's Background and New Venture - Gaia03:29 Gaia's Role in Environmental Regulation05:57 The Importance of Biodiversity Net Gain07:08 The Marketplace for Natural Assets13:38 The Future of Green Tech and Energy Efficiency23:47 Ben's Journey in Digital Marketing25:48 Building a Personal Brand on Social Media28:34 The Challenges of Being a Boss and Entrepreneur32:58 The Unappealing Job Dilemma33:56 Social Media in Politics34:58 Engagement Groups and Media Manipulation36:59 The Complexity of Political Debates37:10 Monetising Hobbies and Job Satisfaction38:02 The Need for Honest Political Communication45:32 The Challenges of Running a Government50:21 Climate Change and Green Technology57:14 Quickfire - Get To Know Benbusinesswithoutbullshit.meWatch and subscribe to us on YouTubeFollow us:InstagramTikTokLinkedinTwitterFacebookIf you'd like to be on the show, get in contact - [email protected] is powered by Oury Clark

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