Reaching the informed B2B buyer, recap 5 - the great context and AI debate

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Recorded14 Jan 2025

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Show notes

In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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