Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead?

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Recorded16 Jan 2025

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Handlerec:14336862

Show notes

In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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