Text the show!In this episode, George Bryant, VP and GM of Sierra Designs, joins me for a discussion about his journey into the outdoors, moving from Wisconsin to Colorado, and cultivating a culture of progressive designs at Sierra Designs.Show Notes and LinksThe background on George Bryant and how he came to work with SDWhere did the passion for the outdoors come from?How living in Colorado compares to how it was growing up in WisconsinThe draw of ColoradoPutting the passion of the outdoors into the work at Sierra DesignsGenesis story of Sierra DesignsCuration of progressive designs at SD and where it beginsHow does SD reach experienced hikers and the weekend warrior in one single line?Sierra Designs and hunting?!Setting the bar and forecasting needsEvolution of designShelter designs for 2018What the future holds for SDWhat it’s like seeing the lifecycle of a successful designThe team behind Sierra DesignsWhat George would want people to know and understand about SDAdvice to new backpackerswww.sierradesigns.comhttps://www.youtube.com/user/SierraDesignsGearhttps://www.instagram.com/sierradesigns/https://www.facebook.com/SierraDesignsGearSupport the showThanks for listening! Check out the links below to learn more, connect, and support the show. www.byland.co Join the newsletter Beginner backpacking course Support the show [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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