Branding, comunicazione, design e marketing nei grandi (grandissimi) eventi moderni.Di come Sanremo possa diventare un Festival meno anziano e acciaccato, dei folli milionari commercial da Superbowl e della spettacolare cerimonia d’apertura delle Olimpiadi Invernali Koreane. Poi cattiverie gratuite, brainstorming duro e caffè bollente.  I link ai riferimenti citati qui: Sanremo stage - https://goo.gl/JmZozB Spot teaser Sanremo 2017 - https://goo.gl/FdWZko Spot teaser Sanremo 2018 - https://goo.gl/Qcor5m The Jackal hack Sanremo - https://goo.gl/McKVrwSpot TIM Mina aliena - https://goo.gl/oWKUaz Sanremo Young teaser - https://goo.gl/MXmB9m Spot Superbowl Jeep - https://goo.gl/xaBJZ3 Spot Superbowl Amazon - https://goo.gl/A3B8ib Spot Superbowl Tide - https://goo.gl/bVjc3w Lancio SpaceX Tesla - https://goo.gl/YBVw9f Intel x Winter Olympic Games - https://goo.gl/aSWN8H

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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