Figure CEO Reveals: How the World's No. 1 Tokenizer of Real World Assets Leads (Michael Tannenbaum)

My Fintech Newsletter for more interviews and the latest insights:↪︎ https://rexsalisbury.substack.com/Figure’s CEO Michael Tannenbaum shares how blockchain is transforming home equity and mortgage lending following one of the year’s biggest IPOs. Learn about Figure’s journey from a contrarian startup to market leader, real asset tokenization, and rapid loan closures. Explore how partners use their tech to save time and money, tackle standardization and audits, and navigate industry criticism. Get insights on blockchain’s future in finance, tokenized equities, and the evolving DeFi landscape.Michael Tannenbaum: https://www.linkedin.com/in/michaeltannenbaum/00:00:00 - Figure’s Massive IPO and Blockchain Vision00:00:41 - Revolutionizing Home Equity Access00:01:07 - Blockchain’s Key Benefits in Finance00:01:43 - Why Consumers Care About Housing Innovation00:02:43 - Slashing HELOC Costs and Timelines00:03:49 - Shifting from Credit Cards to Home Loans00:05:02 - Boosting Secondary Market Liquidity00:06:30 - From Proof of Concept to $10B+ Loans00:07:55 - Why Start with HELOCs as Green Field00:09:21 - Tokenizing Assets Post-2008 Lessons00:10:29 - Avoiding ICO Hype for Long-Term Build00:11:46 - Scaling with 170+ Partners00:13:14 - Launching Pure Marketplace Model00:14:32 - Evolving to First-Lien Mortgages00:15:46 - Attacking Core Mortgage Market00:17:16 - Penetrating Mass Affluent Demographics00:18:35 - How Blockchain Ensures Efficiency00:20:10 - Immutable Data Cuts Audit Needs00:21:42 - Perfecting Liens with DART Tech00:23:34 - Comparing to Unsecured Loan Markets00:25:28 - Addressing Banker Adoption Risks00:27:03 - Flywheel of Growth and Evangelists00:28:48 - Stablecoin Settlement Advantages00:30:01 - Automating Servicing and Prepayments00:31:37 - Responding to Decentralization Critics00:33:05 - Connecting Assets to DeFi Future00:34:39 - Tokenizing Equity for Cross-Collateral00:35:40 - Democratize Prime: DeFi Marketplace___Rex Salisbury LinkedIn:↪︎ https://www.linkedin.com/in/rexsalisburyTwitter: https://twitter.com/rexsalisburyTikTok: https://www.tiktok.com/@rex.salisburyInstagram: https://www.instagram.com/rexsalisbury/

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