Can Marketing Save the Planet?

Episode 113: From Sell, Sell, Sell to Save and Regenerate - A Marketer’s Journey to Purpose - with Glen McDermott, CEO Red Rock Branding

18 Dec 2025

Contributed by Lukas

In this final episode of 2025, we talk to Glen McDermott, CEO of Red Rock Branding and a leader in the conscious business movement. Glen shares his pe...

Episode 112: The Purpose Reckoning - Why B2B Marketers Must be Brave and Smart - with Dave Vann, CEO, said & done

20 Nov 2025

Contributed by Lukas

In a climate where many organisations are nervously dialling back on their social and environmental commitments, a surprising group is ...

Episode 111: ‘How to Fall in Love with the Future & The Role Marketers Play’, with Rob Hopkins, Author, Activist and Co-Founder of the Transition Movement

30 Oct 2025

Contributed by Lukas

Community work at scale is like hope with its sleeves rolled up … We loved this latest podcast conversation with Rob Hopkins, co-founder of the Tran...

Episode 110: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 3 - Sophie Collins, CMO - MPB

29 Oct 2025

Contributed by Lukas

The integral role of the CMO in driving authentic sustainability… In this final episode of our Responsible CMO mini-series, we’re joined by Sophie...

Episode 109: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 2 - Gerald Breatnach

02 Oct 2025

Contributed by Lukas

The power of small steps – “I would say... keep pushing on to be a force for good as a marketer.” In this episode, the second in o...

Episode 108: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 1 - Nick Lembo, Head of Marketing, Isometric

09 Sep 2025

Contributed by Lukas

“When it comes to climate – a brand cannot effectively power growth if it has an albatross around its neck, managing reputational risk is a huge p...

Episode 107: Navigating the Complexity of Sustainability Focused Sponsorship with Kerry McDonald, CEO - Orchard

27 Jul 2025

Contributed by Lukas

In our final episode of Can Marketing Save the Planet? before we take a break for the summer, we sit down with Kerry McDonald, CEO of Orchard to explo...

Episode 106: 12 Motivations to Drive Sustainable Choices - with Tom Ellis, CEO, Brand Genetics

27 Jun 2025

Contributed by Lukas

“If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one?” In this episode of t...

Episode 105: Can Marketing Drive the Sustainable Transition? - with Leo Rayman, Founder - EdenLab

12 Jun 2025

Contributed by Lukas

Reimagining Business in a low-carbon economy… In this episode of Can Marketing Save the Planet, we catch up with Leo Raymond, founder of EdenLab, ta...

Episode 104: Marketers … ‘What will your legacy be?’ Sangeeta Waldron, Author, Founder, Serendipity PR and Media

27 May 2025

Contributed by Lukas

If legacy is defined by the choices we make today, how can Marketers and communicators reframe "business as usual" to align with planetary survival be...

Episode 103: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 4 - Adrian Ma, Founder, Fanclub PR

06 May 2025

Contributed by Lukas

Agencies and green claims – Walking the talk or just talking? In our final episode of our four part mini-series on navigating green claims and green...

Episode 102: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 3 - Katie-Scarlett Wetherall, Lawyer, ClientEarth

17 Apr 2025

Contributed by Lukas

In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series ...

Episode 101: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)

04 Apr 2025

Contributed by Lukas

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA)...

Episode 100: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

24 Mar 2025

Contributed by Lukas

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecili...

Episode 99: The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

06 Mar 2025

Contributed by Lukas

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable...

Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native

20 Feb 2025

Contributed by Lukas

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Sa...

Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery

06 Feb 2025

Contributed by Lukas

“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the oppor...

Episode 96: Time for Marketers to Drive Meaning and Difference - Key Skills Required and Barriers to Overcome with Ozlem Senturk, Global Sustainability Transformation, Kantar

23 Jan 2025

Contributed by Lukas

“90% of Marketers agree that sustainability agendas need to be more ambitious.” We are back to 2025 with a bang and a full-on schedule of fantasti...

Episode 95: The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space

19 Dec 2024

Contributed by Lukas

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability –...

Episode 94: ‘The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability

09 Dec 2024

Contributed by Lukas

Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as oppose...

Ep 93: ‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People

25 Nov 2024

Contributed by Lukas

“We don’t ’speak for young people, we let them be the voice and share their perspective.” We keep coming back to the S – ‘social and socie...

Episode 92: Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West

12 Nov 2024

Contributed by Lukas

“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in ...

Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

28 Oct 2024

Contributed by Lukas

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us...

Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global

14 Oct 2024

Contributed by Lukas

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint f...

Episode 89: ‘A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.

26 Sep 2024

Contributed by Lukas

Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Bruns...

Episode 88: ‘Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

12 Sep 2024

Contributed by Lukas

It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest c...

Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet

29 Aug 2024

Contributed by Lukas

In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie De...

Episode 86: Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now

15 Aug 2024

Contributed by Lukas

“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client br...

Episode 85: Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs

01 Aug 2024

Contributed by Lukas

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things...

Episode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend

22 Jul 2024

Contributed by Lukas

Have you ever considered the carbon footprint of your email activity?  Welcome to the first in our ‘greening your marketing activity’...

Episode 83: The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver

08 Jul 2024

Contributed by Lukas

Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently ...

Episode 82: Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting

20 Jun 2024

Contributed by Lukas

Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circu...

Episode 81: Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn, Founder, Loless Blue Water Co.

06 Jun 2024

Contributed by Lukas

The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it...

Episode 80: The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan

20 May 2024

Contributed by Lukas

We’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With ...

Episode 79: Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director

22 Apr 2024

Contributed by Lukas

Honing in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has...

Episode 78: Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novelli

09 Apr 2024

Contributed by Lukas

“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather than gover...

Episode 77: Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues

25 Mar 2024

Contributed by Lukas

“If you can change how people spend their money, you can change the world.” Social Impact, sustainable business, creative ideas and changing behav...

Episode 76: – Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club

11 Mar 2024

Contributed by Lukas

Did you know that 20% of the world's fish and meat is consumed by our pets? We didn’t… and so yet again, the learning curve continues. We love hav...

Episode 75: – UpCircule Beauty - Building Capital from Waste and Embedding Circularity into Brand - CoFounder, Anna Brightman

22 Feb 2024

Contributed by Lukas

Proving unequivocally that waste can build capital, UpCircle is a truly inspiring organisation built on circular economy principles. The circular econ...

Episode 74: – Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel

09 Feb 2024

Contributed by Lukas

When you view something as a competitive opportunity, you look at it totally differently - how can we go above and beyond? How can we get a real angle...

Episode 73: – Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify

25 Jan 2024

Contributed by Lukas

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.” Given nature and biodiv...

Episode 72: – Exploring the world of ‘Meaningful Work’ - Challenges and Opportunities, with Claire Osborne, Sustainability Career Coach

15 Jan 2024

Contributed by Lukas

Are you using your career to fight for the future?  In this episode we talk with Claire Osborne who has a fascinating job as a sustainability career...

Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

24 Dec 2023

Contributed by Lukas

Part 2 - “We have to find the courage to do something different…” Following on from Episode 1, we delve further into the role of law in sustaina...

Episode 70: – Part 1: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

09 Dec 2023

Contributed by Lukas

“What does business have to do with nature? The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your...

Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert - Expert, Author, Sustainable Marketer

27 Nov 2023

Contributed by Lukas

“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive ...

Episode 68: – The Power of Design and Communication for Architects and the Built Environment to drive Climate Action, with Brigette Clements, ACAN.

03 Nov 2023

Contributed by Lukas

“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.” The built environment – it’s...

Episode 67: – The FList 2023 - Creatives taking responsibility for people and planet.

20 Oct 2023

Contributed by Lukas

“There’s really no way you can say you don’t know this is a dangerous activity at this point” Making a return to the podcast, we caught up wit...

Episode 66: – Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets

05 Oct 2023

Contributed by Lukas

Carrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, maki...

Episode 65: – Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets

21 Sep 2023

Contributed by Lukas

“There are four questions every business needs good answers to. Why would anyone want to buy from us? Why would anyone want to work for us? Why woul...

Episode 64: – Being sustainable - A re-commerce revolution and personal journey rethinking consumption - with Simon Garnett

07 Sep 2023

Contributed by Lukas

“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.” We were joined in this episode by Simon ...

Episode 63: – Gen Z - The Largest Generation in History… Conscious and concerned about the planet!

24 Aug 2023

Contributed by Lukas

“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big br...

Episode 62: – The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

10 Aug 2023

Contributed by Lukas

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self-...

Episode 61: – Offsetting? A contribution mindset vs. a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

27 Jul 2023

Contributed by Lukas

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone be...

Episode 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals

14 Jul 2023

Contributed by Lukas

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.” We were intrigued and ...

Episode 59: – Marketing - a people powered movement for change - Jackie Marshall, The Fairtrade Foundation

29 Jun 2023

Contributed by Lukas

The challenge for the marketing team is, “needing to take what are serious and complex issues and convey them in a format that is easily...

Episode 58: – ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.

16 Jun 2023

Contributed by Lukas

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”. Where to start with an ov...

Episode 57: – “Make your money matter… a powerful action we can, and should, be taking. Holly McElhone, Make My Money Matter

01 Jun 2023

Contributed by Lukas

  Less than 10% of the FTSE100 mention sustainable pensions in their sustainable strategies.   We have been supporting and following the w...

Episode 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory

19 May 2023

Contributed by Lukas

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.” Sam Taylor, grew up on...

Episode 55: – The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii

09 May 2023

Contributed by Lukas

A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his o...

Episode 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

20 Apr 2023

Contributed by Lukas

  “How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to ...

Episode 53: – Marketing - A Critical Changemaker - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe

06 Apr 2023

Contributed by Lukas

  “It doesn’t always come in through the marketing door, but marketing is where the greatest change can be driven.”   In this e...

Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)

23 Mar 2023

Contributed by Lukas

“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver val...

Episode 52: Marketing, mindset shifts and the pursuit of a purpose upgrade, with Paul Skinner

08 Mar 2023

Contributed by Lukas

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise ...

Episode 51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International

24 Feb 2023

Contributed by Lukas

“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it ...

Episode 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou

02 Feb 2023

Contributed by Lukas

“The best companies look at their ESG disclosures as a type of social contract to tell the world, why they are here, what they are trying to achieve...

Episode 49: Purpose Disruptors - What agencies can do when agencies have agency

19 Jan 2023

Contributed by Lukas

  “Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.” What a...

Episode 48: Can Marketing Save the Planet? The Story So Far…

06 Jan 2023

Contributed by Lukas

“Sustainability is making marketing exciting again…” Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast -...

Episode 47: ‘Start Measuring your Marketing Carbon Impact Now’ with Jo Young, Managing Director at Unifida

19 Dec 2022

Contributed by Lukas

  “If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon e...

Episode 46: ‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen

28 Nov 2022

Contributed by Lukas

  Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? I...

Episode 45: Food Waste and The Sharing Economy - Driving Systemic Behaviour Change with Tessa Clarke, Co Founder and CEO - Olio

10 Nov 2022

Contributed by Lukas

“Marketers have the largest job of the lives ahead of them. They have got to drive systemic behaviour change and move us collectively fro...

Episode 44: How Marketers Can Tell a True Story about Climate Change with Seth Godin

27 Oct 2022

Contributed by Lukas

“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so t...

No Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics

13 Oct 2022

Contributed by Lukas

  “Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out – the...

Episode 42: Sustainable Investments - Changing the narrative with Zach Stein, The Carbon Collective

29 Sep 2022

Contributed by Lukas

“The fossil fuel industry is an industry in decline - being outcompeted by better technologies. The narrative we’re fighting against is that solvi...

Episode 41: Brainprint - The biggest impact of the industry of influence, Solitaire Townsend - Futerra

16 Sep 2022

Contributed by Lukas

“As an industry we can go from seriously being part of the problem to leading the solution. We’re the final piece of the machine slotting into the...

Episode 40: Eco-Anxiety - The Courage to Stare Down the Truth, See the Good and Make it Grow - with Rob Harrison-Plastow

01 Sep 2022

Contributed by Lukas

“Everything is completely interconnected - we’re not separate from nature, we are nature.” It’s fair to say that Gemma and I were on a bit of ...

Episode 39: The story and impact of an unusual chocolate bar - Ben Greensmith, UK, Lord Chocolonely III

18 Aug 2022

Contributed by Lukas

“If people are aware… they can make a conscious choice.”  When enjoying a delicious chocolate treat, like most, it’s unlikely you’ve ponder...

Episode 38: Navigating the Sustainable Marketing Compass - a dedicated Strategic Framework - Paul Randle & Alexis Eyre

04 Aug 2022

Contributed by Lukas

“If you didn’t have a marketing budget but you still had the same KPIs what would you do?”  Great question… and one we explore further with f...

Episode 37: Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom

14 Jul 2022

Contributed by Lukas

“If we chase perfection… we’ll lose.”  Amongst the 455 (and some) eco labels and sparkling greenwash, how’s a person to figure out which pr...

Episode 36: Sustainable Media - Investing in content and channels that support greener, healthier, fairer education and behaviour.

30 Jun 2022

Contributed by Lukas

Advertising and marketing has an important role to play in doing good in the world.’  Agree? Well we certainly do – and in this episode, Guy Jone...

Episode 35: FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories

16 Jun 2022

Contributed by Lukas

“The fastest accelerator in FMCG is the shopper… “   We loved this conversation with Helen Hepworth, Director of Collective Stories – a - Ca...

Episode 34: Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki.

02 Jun 2022

Contributed by Lukas

“Education comes first, knowledge sparks the curiosity to change lifestyle - but what comes next? What as an individual can I do? “ When it comes...

Episode 33: Practical Steps to Building a Regenerative Business - Russ Avery, Avery & Brown

19 May 2022

Contributed by Lukas

“Something always seems more achievable if someone else has done it.” In this highly practical and engaging episode, we speak to Russ Avery, CEO o...

Episode 32: Carbon Literacy - The Value of Climate Action, with Phil Korbel, Co-Founder Carbon Literacy Project

05 May 2022

Contributed by Lukas

“We can’t be naive about the the cost of climate action, but the value of climate action is the key thing Carbon Literacy brings clarity to.” Be...

Episode 31: Circular Computing - Because IT shouldn’t cost the earth - with Head of Sustainability, Steve Haskew

21 Apr 2022

Contributed by Lukas

“Our demand for new IT is not driven by a real need. The result is excessive pollution and e-waste…” In this episode, we speak to Steve Haskew, ...

Episode 30: Recycling made simple - with Dan Marek, Co Founder of climate tech start-up Scrapp

07 Apr 2022

Contributed by Lukas

“When it comes to recycling, it’s tricky for us as consumers to do the right thing - even if we have the right intentions.” In this episode, we ...

Episode 29: Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie

25 Mar 2022

Contributed by Lukas

“If food waste was a country, it would be the third largest emitter of greenhouse gases after China and the USA.” Too Good To Go, the social impac...

Inside the Green Claims Code with Cecilia Parker Aranha, Director, CMA (Competitions and Markets Authority)

10 Mar 2022

Contributed by Lukas

“The focus on sustainability should be the main driver - the driver shouldn’t be that you can make a claim about it.” In this episode, we dive d...

Episode 27: How small businesses need to progress towards Net Zero - with Adam Bastock, Founder of Small99

21 Feb 2022

Contributed by Lukas

“Stop talking about the environment, stop talking about emissions, people don’t really care about carbon emissions, it’s too intangible. Instead...

Episode 26: Leading by Example - Sustainability & Leadership - Richard Hagan, Managing Director at Crystal Doors

07 Feb 2022

Contributed by Lukas

“What are you doing with your profits - are you investing it back into your people and community or the pockets of a few?” What a question? And on...

Episode 25: The hidden impact on our plates - Juliane Caillouette-Noble, Managing Director at The Sustainable Restaurant Association

20 Jan 2022

Contributed by Lukas

“People need to understand that the embedded carbon footprint in their dining choices is actually one of the most impactful in their lives.” It’...

Episode 24: Time for the creative industry to stop promoting pollution with Duncan Meisal, Director at Clean Creatives

06 Jan 2022

Contributed by Lukas

“It’s critical brands consider the supply chain of their ideas.” The evidence is clear that with responsibility for 75% of carbon pollution, the...

Episode 23: It’s not about Purpose - it’s about who you can help me become! Thomas Kolster, Author, Founder.

23 Dec 2021

Contributed by Lukas

“The ultimate proof point is answering the question… who can you help people become?” In this episode we speak to the inspirational Thomas Kolst...

Episode 22: Making human trafficking as visible as possible - with Ruth Dearnley, OBE, CEO, Stop the Traffik

09 Dec 2021

Contributed by Lukas

“You can’t stop what you can’t see.” In this episode we hear from Ruth Dearnley, founder and CEO of Stop the Traffik - an organisation working...

Episode 21: Brand Led Sustainability with Luc Speisser, Global Chief Innovation Officer at Landor & Fitch

25 Nov 2021

Contributed by Lukas

“A brand is a promise and a great brand is a promise kept.” In this episode Luc, Global Chief Innovation Officer, generously shares his years of e...

Episode 20: The role finance plays in moving us towards a sustainable future with James Alexander, CEO, UKSIF

11 Nov 2021

Contributed by Lukas

“The role of marketing is critical. Marketing what is real rather than the image you want to create!” In this episode James really sets the record...

Episode 19: Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors

28 Oct 2021

Contributed by Lukas

“How can we make living with less not feel like loss…? Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors. I...

Episode 18: Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams

14 Oct 2021

Contributed by Lukas

“Values are for living… not laminating.” It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Econo...

Episode 17: Sustainability and the Sports Events Industry with Giles Stanford, Director of Global Events at CSM Live

30 Sep 2021

Contributed by Lukas

In this podcast we ask Giles to share his experience around how the events industry has shifted over the past 20- years. Giles shares his experience o...

Episode 16: Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development

20 Sep 2021

Contributed by Lukas

“Get out of your comfort zone - educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness - b...

Episode 15: Achieving Sustainable Business with Philip Kotler, Author, Professor - Father of Modern Marketing

02 Sep 2021

Contributed by Lukas

When Philip Kotler signed up to our Sustainable Marketer Manifesto - we were absolutely thrilled to have his esteemed support. In his 90 years on the ...