Episode 108: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 1 - Nick Lembo, Head of Marketing, Isometric
09 Sep 2025
Contributed by Lukas
“When it comes to climate – a brand cannot effectively power growth if it has an albatross aroun...
Episode 107: Navigating the Complexity of Sustainability Focused Sponsorship with Kerry McDonald, CEO - Orchard
27 Jul 2025
Contributed by Lukas
In our final episode of Can Marketing Save the Planet? before we take a break for the summer, we sit...
Episode 106: 12 Motivations to Drive Sustainable Choices - with Tom Ellis, CEO, Brand Genetics
27 Jun 2025
Contributed by Lukas
“If people genuinely care about sustainability, how can Marketers redesign systems to make the rig...
Episode 105: Can Marketing Drive the Sustainable Transition? - with Leo Rayman, Founder - EdenLab
12 Jun 2025
Contributed by Lukas
Reimagining Business in a low-carbon economy… In this episode of Can Marketing Save the Planet, we...
Episode 104: Marketers … ‘What will your legacy be?’ Sangeeta Waldron, Author, Founder, Serendipity PR and Media
27 May 2025
Contributed by Lukas
If legacy is defined by the choices we make today, how can Marketers and communicators reframe "busi...
Episode 103: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 4 - Adrian Ma, Founder, Fanclub PR
06 May 2025
Contributed by Lukas
Agencies and green claims – Walking the talk or just talking? In our final episode of our four par...
Episode 102: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 3 - Katie-Scarlett Wetherall, Lawyer, ClientEarth
17 Apr 2025
Contributed by Lukas
In this episode of the Can Marketing Save the Planet? podcast, we continue on our nav...
Episode 101: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
04 Apr 2025
Contributed by Lukas
In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive o...
Episode 100: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority
24 Mar 2025
Contributed by Lukas
In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on green...
Episode 99: The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation
06 Mar 2025
Contributed by Lukas
Round and round and round it goes, where it stops nobody knows… and that’s a really good thing i...
Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native
20 Feb 2025
Contributed by Lukas
“It’s fair and square - every square essentially helps you hit three ESG metrics with a single p...
Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery
06 Feb 2025
Contributed by Lukas
“The more people bring AI in-house the better it will be for the environment”… “You’ve got...
Episode 96: Time for Marketers to Drive Meaning and Difference - Key Skills Required and Barriers to Overcome with Ozlem Senturk, Global Sustainability Transformation, Kantar
23 Jan 2025
Contributed by Lukas
“90% of Marketers agree that sustainability agendas need to be more ambitious.” We are back to 2...
Episode 95: The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space
19 Dec 2024
Contributed by Lukas
“We need to get back to classic marketing – what matters to our audience is a must. Even those p...
Episode 94: ‘The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability
09 Dec 2024
Contributed by Lukas
Businesses need to be asking themselves – “What could this business be, redesigning it from the ...
Ep 93: ‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People
25 Nov 2024
Contributed by Lukas
“We don’t ’speak for young people, we let them be the voice and share their perspective.” We...
Episode 92: Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West
12 Nov 2024
Contributed by Lukas
“When it comes to food systems, Marketers can be the most valuable in providing extraordinary cons...
Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’
28 Oct 2024
Contributed by Lukas
It’s the final episode in our mini-series on sustainable leadership and in this episode we’re jo...
Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global
14 Oct 2024
Contributed by Lukas
As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ min...
Episode 89: ‘A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.
26 Sep 2024
Contributed by Lukas
Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the...
Episode 88: ‘Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever
12 Sep 2024
Contributed by Lukas
It’s another mini-series and this one is all about leadership, something which is incredibly impor...
Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet
29 Aug 2024
Contributed by Lukas
In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with so...
Episode 86: Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now
15 Aug 2024
Contributed by Lukas
“When it comes to including sustainability in events - we’re finding the focus on su...
Episode 85: Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs
01 Aug 2024
Contributed by Lukas
“There's something like 7.5 million data centers around the world now, and most of them are still ...
Episode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend
22 Jul 2024
Contributed by Lukas
Have you ever considered the carbon footprint of your email activity? Welcome to the ...
Episode 83: The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver
08 Jul 2024
Contributed by Lukas
Every other breath you take comes from the ocean … How much thought do you give to the...
Episode 82: Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting
20 Jun 2024
Contributed by Lukas
Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk...
Episode 81: Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn, Founder, Loless Blue Water Co.
06 Jun 2024
Contributed by Lukas
The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th a...
Episode 80: The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan
20 May 2024
Contributed by Lukas
We’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake ne...
Episode 79: Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director
22 Apr 2024
Contributed by Lukas
Honing in on the ‘S’ of E S G – a critical component of the sustainability journey ESG – env...
Episode 78: Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novelli
09 Apr 2024
Contributed by Lukas
“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (...
Episode 77: Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues
25 Mar 2024
Contributed by Lukas
“If you can change how people spend their money, you can change the world.” Social Impact, susta...
Episode 76: – Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club
11 Mar 2024
Contributed by Lukas
Did you know that 20% of the world's fish and meat is consumed by our pets? We didn’t… and so ye...
Episode 75: – UpCircule Beauty - Building Capital from Waste and Embedding Circularity into Brand - CoFounder, Anna Brightman
22 Feb 2024
Contributed by Lukas
Proving unequivocally that waste can build capital, UpCircle is a truly inspiring organisation built...
Episode 74: – Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel
09 Feb 2024
Contributed by Lukas
When you view something as a competitive opportunity, you look at it totally differently - how can w...
Episode 73: – Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify
25 Jan 2024
Contributed by Lukas
“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this ...
Episode 72: – Exploring the world of ‘Meaningful Work’ - Challenges and Opportunities, with Claire Osborne, Sustainability Career Coach
15 Jan 2024
Contributed by Lukas
Are you using your career to fight for the future? In this episode we talk with Claire Osborne wh...
Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance
24 Dec 2023
Contributed by Lukas
Part 2 - “We have to find the courage to do something different…” Following on from Episode 1,...
Episode 70: – Part 1: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance
09 Dec 2023
Contributed by Lukas
“What does business have to do with nature? The next two episodes of Can Marketing Save the Planet...
Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert - Expert, Author, Sustainable Marketer
27 Nov 2023
Contributed by Lukas
“Marketing is the management science of empathy - we need deep empathy if we want to t...
Episode 68: – The Power of Design and Communication for Architects and the Built Environment to drive Climate Action, with Brigette Clements, ACAN.
03 Nov 2023
Contributed by Lukas
“We need people to communicate in a way that gives all of us an ability to move forward in a posit...
Episode 67: – The FList 2023 - Creatives taking responsibility for people and planet.
20 Oct 2023
Contributed by Lukas
“There’s really no way you can say you don’t know this is a dangerous activity at this point”...
Episode 66: – Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets
05 Oct 2023
Contributed by Lukas
Carrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares h...
Episode 65: – Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets
21 Sep 2023
Contributed by Lukas
“There are four questions every business needs good answers to. Why would anyone want to buy from ...
Episode 64: – Being sustainable - A re-commerce revolution and personal journey rethinking consumption - with Simon Garnett
07 Sep 2023
Contributed by Lukas
“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered posi...
Episode 63: – Gen Z - The Largest Generation in History… Conscious and concerned about the planet!
24 Aug 2023
Contributed by Lukas
“Through marketing campaigns we can bring sustainability and growing smaller more sustainable bran...
Episode 62: – The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.
10 Aug 2023
Contributed by Lukas
“Building a culture of trust around green claims is the most important thing marketers, business a...
Episode 61: – Offsetting? A contribution mindset vs. a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.
27 Jul 2023
Contributed by Lukas
How do you get a return on your investment for your business, AND at the same time deliver a return ...
Episode 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals
14 Jul 2023
Contributed by Lukas
“If you ever think you are too small to influence change on a global scale, just look ...
Episode 59: – Marketing - a people powered movement for change - Jackie Marshall, The Fairtrade Foundation
29 Jun 2023
Contributed by Lukas
The challenge for the marketing team is, “needing to take what are serious and complex...
Episode 58: – ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.
16 Jun 2023
Contributed by Lukas
“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d mu...
Episode 57: – “Make your money matter… a powerful action we can, and should, be taking. Holly McElhone, Make My Money Matter
01 Jun 2023
Contributed by Lukas
Less than 10% of the FTSE100 mention sustainable pensions in their sustainable strategies. ...
Episode 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory
19 May 2023
Contributed by Lukas
“Consistency of message is what builds trust and we’re going to need that come 2028 when we real...
Episode 55: – The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii
09 May 2023
Contributed by Lukas
A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, man...
Episode 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander
20 Apr 2023
Contributed by Lukas
“How can organisations treat people as citizens, not just as consumers? How can organisations ...
Episode 53: – Marketing - A Critical Changemaker - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe
06 Apr 2023
Contributed by Lukas
“It doesn’t always come in through the marketing door, but marketing is where the gr...
Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)
23 Mar 2023
Contributed by Lukas
“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need t...
Episode 52: Marketing, mindset shifts and the pursuit of a purpose upgrade, with Paul Skinner
08 Mar 2023
Contributed by Lukas
“ We need to route purpose in solving important solutions, developing meaningful solutions and rea...
Episode 51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International
24 Feb 2023
Contributed by Lukas
“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are...
Episode 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou
02 Feb 2023
Contributed by Lukas
“The best companies look at their ESG disclosures as a type of social contract to tell the world, ...
Episode 49: Purpose Disruptors - What agencies can do when agencies have agency
19 Jan 2023
Contributed by Lukas
“Incremental change isn’t going to work. It's time to move now from shallow s...
Episode 48: Can Marketing Save the Planet? The Story So Far…
06 Jan 2023
Contributed by Lukas
“Sustainability is making marketing exciting again…” Gemma and I are used to asking the questi...
Episode 47: ‘Start Measuring your Marketing Carbon Impact Now’ with Jo Young, Managing Director at Unifida
19 Dec 2022
Contributed by Lukas
“If you double your marketing budget, you don’t necessarily get double the sales because of ...
Episode 46: ‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen
28 Nov 2022
Contributed by Lukas
Do you ask yourself as a marketer, “with all the decisions I took today, did I acceler...
Episode 45: Food Waste and The Sharing Economy - Driving Systemic Behaviour Change with Tessa Clarke, Co Founder and CEO - Olio
10 Nov 2022
Contributed by Lukas
“Marketers have the largest job of the lives ahead of them. They have got to drive syst...
Episode 44: How Marketers Can Tell a True Story about Climate Change with Seth Godin
27 Oct 2022
Contributed by Lukas
“How are we (marketers) going to tell a true story about climate and our impact on the climate, so...
No Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics
13 Oct 2022
Contributed by Lukas
“Advertising can be important as it can make new ideas win and kick out old ideas – but camp...
Episode 42: Sustainable Investments - Changing the narrative with Zach Stein, The Carbon Collective
29 Sep 2022
Contributed by Lukas
“The fossil fuel industry is an industry in decline - being outcompeted by better technologies. Th...
Episode 41: Brainprint - The biggest impact of the industry of influence, Solitaire Townsend - Futerra
16 Sep 2022
Contributed by Lukas
“As an industry we can go from seriously being part of the problem to leading the solution. We’r...
Episode 40: Eco-Anxiety - The Courage to Stare Down the Truth, See the Good and Make it Grow - with Rob Harrison-Plastow
01 Sep 2022
Contributed by Lukas
“Everything is completely interconnected - we’re not separate from nature, we are nature.” It’...
Episode 39: The story and impact of an unusual chocolate bar - Ben Greensmith, UK, Lord Chocolonely III
18 Aug 2022
Contributed by Lukas
“If people are aware… they can make a conscious choice.” When enjoying a delicious chocolate...
Episode 38: Navigating the Sustainable Marketing Compass - a dedicated Strategic Framework - Paul Randle & Alexis Eyre
04 Aug 2022
Contributed by Lukas
“If you didn’t have a marketing budget but you still had the same KPIs what would you do?” G...
Episode 37: Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom
14 Jul 2022
Contributed by Lukas
“If we chase perfection… we’ll lose.” Amongst the 455 (and some) eco labels and sparkling ...
Episode 36: Sustainable Media - Investing in content and channels that support greener, healthier, fairer education and behaviour.
30 Jun 2022
Contributed by Lukas
Advertising and marketing has an important role to play in doing good in the world.’ Agree? Well...
Episode 35: FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories
16 Jun 2022
Contributed by Lukas
“The fastest accelerator in FMCG is the shopper… “ We loved this conversation with Helen H...
Episode 34: Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki.
02 Jun 2022
Contributed by Lukas
“Education comes first, knowledge sparks the curiosity to change lifestyle - but what comes next? ...
Episode 33: Practical Steps to Building a Regenerative Business - Russ Avery, Avery & Brown
19 May 2022
Contributed by Lukas
“Something always seems more achievable if someone else has done it.” In this highly practical a...
Episode 32: Carbon Literacy - The Value of Climate Action, with Phil Korbel, Co-Founder Carbon Literacy Project
05 May 2022
Contributed by Lukas
“We can’t be naive about the the cost of climate action, but the value of climate action is the ...
Episode 31: Circular Computing - Because IT shouldn’t cost the earth - with Head of Sustainability, Steve Haskew
21 Apr 2022
Contributed by Lukas
“Our demand for new IT is not driven by a real need. The result is excessive pollution and e-waste...
Episode 30: Recycling made simple - with Dan Marek, Co Founder of climate tech start-up Scrapp
07 Apr 2022
Contributed by Lukas
“When it comes to recycling, it’s tricky for us as consumers to do the right thing - even if we ...
Episode 29: Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie
25 Mar 2022
Contributed by Lukas
“If food waste was a country, it would be the third largest emitter of greenhouse gases after Chin...
Inside the Green Claims Code with Cecilia Parker Aranha, Director, CMA (Competitions and Markets Authority)
10 Mar 2022
Contributed by Lukas
“The focus on sustainability should be the main driver - the driver shouldn’t be that you can ma...
Episode 27: How small businesses need to progress towards Net Zero - with Adam Bastock, Founder of Small99
21 Feb 2022
Contributed by Lukas
“Stop talking about the environment, stop talking about emissions, people don’t really care abou...
Episode 26: Leading by Example - Sustainability & Leadership - Richard Hagan, Managing Director at Crystal Doors
07 Feb 2022
Contributed by Lukas
“What are you doing with your profits - are you investing it back into your people and community o...
Episode 25: The hidden impact on our plates - Juliane Caillouette-Noble, Managing Director at The Sustainable Restaurant Association
20 Jan 2022
Contributed by Lukas
“People need to understand that the embedded carbon footprint in their dining choices is actually ...
Episode 24: Time for the creative industry to stop promoting pollution with Duncan Meisal, Director at Clean Creatives
06 Jan 2022
Contributed by Lukas
“It’s critical brands consider the supply chain of their ideas.” The evidence is clear that wi...
Episode 23: It’s not about Purpose - it’s about who you can help me become! Thomas Kolster, Author, Founder.
23 Dec 2021
Contributed by Lukas
“The ultimate proof point is answering the question… who can you help people become?” In this ...
Episode 22: Making human trafficking as visible as possible - with Ruth Dearnley, OBE, CEO, Stop the Traffik
09 Dec 2021
Contributed by Lukas
“You can’t stop what you can’t see.” In this episode we hear from Ruth Dearnley, founder and...
Episode 21: Brand Led Sustainability with Luc Speisser, Global Chief Innovation Officer at Landor & Fitch
25 Nov 2021
Contributed by Lukas
“A brand is a promise and a great brand is a promise kept.” In this episode Luc, Global Chief In...
Episode 20: The role finance plays in moving us towards a sustainable future with James Alexander, CEO, UKSIF
11 Nov 2021
Contributed by Lukas
“The role of marketing is critical. Marketing what is real rather than the image you want to creat...
Episode 19: Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors
28 Oct 2021
Contributed by Lukas
“How can we make living with less not feel like loss…? Great question… and one of many raised ...
Episode 18: Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams
14 Oct 2021
Contributed by Lukas
“Values are for living… not laminating.” It was a total pleasure to have a conversation with A...
Episode 17: Sustainability and the Sports Events Industry with Giles Stanford, Director of Global Events at CSM Live
30 Sep 2021
Contributed by Lukas
In this podcast we ask Giles to share his experience around how the events industry has shifted over...
Episode 16: Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development
20 Sep 2021
Contributed by Lukas
“Get out of your comfort zone - educate yourself to raise your head above the parapet and understa...
Episode 15: Achieving Sustainable Business with Philip Kotler, Author, Professor - Father of Modern Marketing
02 Sep 2021
Contributed by Lukas
When Philip Kotler signed up to our Sustainable Marketer Manifesto - we were absolutely thrilled to ...
Episode 14: Rethinking Consumerism with the Circular Economy - Catherine Weetman - Author and Founder of ReThink Global
19 Aug 2021
Contributed by Lukas
Catherine Weetman, award winning author, international speaker, coach, consultant, host of The Circu...
Episode 13: Can the Luxury Sector be Ethical and Sustainable? Kresse Wesling - Co-founder of Luxury and Sustainable Brand, Elvis & Kresse
08 Aug 2021
Contributed by Lukas
Kresse Wesling, co-founder of luxury and sustainable brand, Elvis & Kresse - a company that focuses ...
Climate Crisis - Challenge and opportunity. Sustainability - a true disrupter of business - Mike Barry
22 Jul 2021
Contributed by Lukas
There’s no doubt about it that whilst there’s a lot of talk, action and impetus behind the clima...
Corporate Social Responsibility is Not Public Relations - Sangeeta Waldron
08 Jul 2021
Contributed by Lukas
Having read Sangeeta’s latest book, Corporate Social Responsibility is Not Public Relations - we w...
Meaningful Brand and Purpose, Paul Frampton, International President, Control -v- Exposed
24 Jun 2021
Contributed by Lukas
We hear a lot about ‘purpose’ - and indeed, from an advertising perspective, brands have to be s...