CELab Ep 145 - Craig Hewitt - The Future of Podcasting and Customer Growth

How does podcasting help Customer Education? In this episode we welcome Craig Hewitt, the founder of Castos, a podcast hosting and production platform. We dive into the ever-evolving landscape of content creation, distribution, and how podcasting and other media formats can be leveraged to effectively reach and engage audiences. In this field, we always see a "blurring of the lines" between marketing and education. It's vitally important for us to meet customers where they are, and strategically use platforms like Twitch, YouTube, and social media to amplify content and build communities. The conversation also touches on the role of AI in content creation and repurposing, as well as strategies for scaling customer education efforts while maintaining personalization and engagement. Key discussion points: The changing landscape of content marketing and customer acquisition, with the decline of traditional tactics like ads and cold email The rise of media-based approaches, including podcasting, as a powerful way to reach and engage audiences The need to diversify content distribution across multiple platforms and formats to meet customers where they are Leveraging tools and technologies, such as AI and video editing, to streamline content creation and repurposing Balancing the open, accessible nature of content with the need for tracking and analytics to measure impact Exploring hybrid models that combine free, publicly available content with paid, more personalized educational offerings

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