CELab - Ep 149 - Julie Cochrane - Balancing Instructor-Led Delivery Costs with Customer Value: A Pricing Playbook

In this episode of the CELab podcast, Julie Cochran, the Global Education Services lead at Charles River Development, shares her journey in developing a fair and data-driven pricing model for her company's instructor-led training programs.  Julie explains how she partnered closely with her finance team to uncover the true costs associated with creating and delivering in-person training, including factors like instructor salaries, travel expenses, and content development time. By meticulously tracking this data, Julie was able to build a pricing structure that covered the company's costs while still providing value to customers.  This episode explores: The challenges of transitioning from in-person to virtual instructor-led training, and how to maintain the personal touch Strategies for collaborating with sales and finance teams to establish fair pricing The importance of using data and metrics to inform pricing decisions, not just gut feel Tips for promoting continuous learning and platform adoption through engaging training experiences Whether you're a seasoned learning leader or just starting to build out your customer education program, this episode offers practical insights and a pricing playbook you can apply to your own organization.

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