Episode 111 - Instructional Design 101 - Mayer's 12 Principles

In this episode, Adam reviews Dr. Richard E. Mayer’s 12 Principles for Multimedia Learning in our Instructional Design 101 series. Dr. Mayer's research focus is determining how people learn (i.e., the science of learning) and how to help people learn (i.e., the science of instruction). His research concerns the intersection of cognition, instruction, and technology. Here we will apply Mayer’s 12 research-based principles - around the cognitive theory of multimedia learning - as they relate to the design of online instruction. You’ll hear a little bit about each of Mayer’s 12 Principles, from not overwhelming the learner’s ‘Cognitive load’, to the best combinations of text, audio, and images, to personalizing voices and imagery for the learner. About the Show CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks. Listen in as we discuss: Richard E Mayer's background - research in multimedia learning Reviewing Mayer’s 12 principles for learning Cognitive load- less is more Highlighting relevant or important information Images and audio - best for learning, without text Contiguity - space and time Pre-training - multimedia is more effective if learners know the basic tenets Modality - controversial methodology Multimedia - learning is easier with a certain amount of multiple modalities Personalization - text should be informal Voice & Images - natural, conversational human voices and And - please - if you’ve found value in this podcast, share with your friends, your peers, and your network to help us “Find the Others”! Resources: Richard Mayer @ UCSB Book: Multimedia Learning 3rd Ed. Skilljar TechSmith Northpass Dave Derington LinkedIn Adam Avramescu LinkedIn

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