CELab: The Customer Education Lab
Episode 129 - Mindy Barenblat - So Much Joy in Pricing
05 Apr 2024
How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for! We welcome Mindy Barenblat to the show - an Austin-based an education & enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua. Tune as we discuss: Subscription-based learning model with ala carte options Integrating training with product sales Pricing and packaging for software products Integrating training with product sales.
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