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CELab: The Customer Education Lab

Episode 152 - NetExam - Beyond Customer Training: Demystifying Channel Partner Education

10 Mar 2025

Description

In this episode of CELab, we engage in a comprehensive discussion with Brett Strauss and Dan Boyle about the intricacies of customer education and partner training. They explore the evolution of NetExam, the importance of access management, and the role of AI in enhancing training experiences. The conversation delves into best practices for creating effective training programs, the significance of informal learning, and the necessity of building trust with partners. The episode emphasizes the need for simplicity and consistency in training while also addressing the complexities of managing partner relationships and ensuring successful customer outcomes. Highlights: Partner training is essential for scaling customer education. NetExam evolved from a content management system to a specialized LMS for partner training. Building trust with partners is crucial for successful training programs. AI can enhance training by analyzing performance and providing feedback. Informal learning should be recognized and credited in training programs. Training should be simple and accessible to partners. Certification requirements should be balanced to avoid overwhelming partners. Custom learning paths can enhance the training experience. Measuring success should go beyond just certification completion. The relationship with partners should be nurtured from day one.

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