CELab: The Customer Education Lab
Episodes
Episode 77 - Stephanie Pellegrino - The Next Generation of Customer Education Leaders
07 Apr 2022
Contributed by Lukas
Over the years, many Customer Education practitioners have come to us at CELab asking, “How do I move up in my Customer Education career?” What ar...
Episode 76 - Nick Mehta - Customer Education is the Core of Customer Success
23 Mar 2022
Contributed by Lukas
While Customer Education has been around for many years, we at CELab attribute it’s re-emergence to the Customer Success movement. And with that, we...
Episode 75 - Melissa VanPelt - Customer Education, Advocacy, and Community
08 Mar 2022
Contributed by Lukas
For this episode, we welcome Melissa VanPelt who leads Seismic’s Global Education and Advocacy program at Seismic. We’ve hoped to have Melissa on ...
Episode 74 - CELab Maximum "Minis" - Part 1 - Working with Marketing
14 Feb 2022
Contributed by Lukas
It’s Valentine’s Day and our gift to the CELab Community was intended to be a “Mini”. Turned out, both Adam and Dave got on a roll and at abou...
Episode 73 - Monica Sindwani - Transitioning to Customer Education
21 Jan 2022
Contributed by Lukas
Photo by Suzanne D. Williams on Unsplash Are you wondering how to move from K-12 to Customer Education? Or academia to corporate learning? In this...
Episode 72 - He Said Dee Said CE Said - Part 2
01 Jan 2022
Contributed by Lukas
Photo by Sincerely Media on Unsplash Join us for Part 2 of our crossover with another great podcast: He Said, Dee Said with Dee Kapila from Miro a...
Episode 71 - He Said Dee Said CE Said - Part 1
27 Dec 2021
Contributed by Lukas
Photo by Ian Schneider on Unsplash In previous years, our year-end episode is where we like to kick back and have some fun! We’ve done episodes ...
Episode 70 - Christy Hollingshead - Data Doesn't Lie
15 Dec 2021
Contributed by Lukas
Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash It’s one thing to say that you “Lead with Data” (emphasize air quotes). It’s...
Episode 69 - Next-Level Instructional Design with Mike Di Gregorio
23 Nov 2021
Contributed by Lukas
Photo by Martin Adams on Unsplash We’ve covered Instructional Design 101 topics on CELab before, but what about more advanced techniques? Once y...
Episode 68 - Hardware and Software for Customer Education
31 Oct 2021
Contributed by Lukas
Photo by Matt Botsford on Unsplash One of the most common questions that those new to the field of Customer Education ask about when beginning to ...
Episode 67 - Developing Content at Scale for Highly Configurable SaaS Products
17 Oct 2021
Contributed by Lukas
Photo by Gabriel Crismariu on Unsplash In Episode 66 of the CELab Podcast we discussed Best Practices for keeping your Customer Education content ...
Episode 66 - Keeping Content Up to Date
24 Sep 2021
Contributed by Lukas
Photo by Clint Patterson on Unsplash We are back from Summer Break and are entering Season 3 of the CELab Podcast! In this episode. we start to...
Episode 65 - Customer Education Hiring and Team Structure - Revisited!
16 Jul 2021
Contributed by Lukas
Photo by Tim Mossholder on Unsplash Who should I hire for my customer education team? This isn’t a new question. In fact, we first covered th...
Episode 64 - The Scale Engine
25 Jun 2021
Contributed by Lukas
Photo by Eduardo Buscariolli on Unsplash In Adam Avramescu’s book, “Customer Education – Why Smart Companies Profit by Making Customers Smar...
Episode 63 - 2021 State of Customer Education Industry: TSIA & Thought Industries Reports
11 Jun 2021
Contributed by Lukas
Photo by Frank Busch on Unsplash A key part of CELab’s role in the Customer Education Community is to keep you updated on the research and repor...
Episode 62 - Debbie Smith - Certification for SaaS Businesses
28 May 2021
Contributed by Lukas
In this episode we return to the subject of Certification, this time focusing on how to adapt development of programs to meet the breakneck pace of c...
Episode 61 - Sam Cummings - Inspiring, Cultivating, and Distributing Success through Learning
14 May 2021
Contributed by Lukas
Continuing in our Customer Success series, we dive deep into the thoughts of Sam Cummings, Author, Data Scientist, and Customer Success professio...
Episode 60 - Gagne's Nine Events of Instruction
29 Apr 2021
Contributed by Lukas
Photo by Adrian Curiel on Unsplash In this episode, we return to our Instructional Design 101 series, where we informally cover key concepts from ...
Episode 59 - Steve Cornwell Discusses the Evolution of Customer Education and Learning Ops
16 Apr 2021
Contributed by Lukas
Photo by Eugene Zhyvchik on Unsplash Steve Cornwell is CEO and Founder of Northpass, the LMS that powers learning experiences for some of the top ...
Episode 58 - Orchestrated Onboarding with Donna Weber
30 Mar 2021
Contributed by Lukas
Photo by Larisa Birta on Unsplash Does Onboarding Matter? That’s what Donna Weber, veteran Customer Education professional and President of Sp...
Episode 57 - Brian Childs Shares a Training Maturity Model to Grow and Scale Customer Education Teams
19 Mar 2021
Contributed by Lukas
Photo by Drew Beamer on Unsplash Brian Childs, a customer education leader with experience at Moz, TapClicks, and more, has developed a Maturity M...
Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both
05 Mar 2021
Contributed by Lukas
Photo by Lance Grandahl – Two become one. (or one becomes two?) On this episode of CELab we continue both our CEO Series and Customer Success Se...
Episode 55 - Product-Focused Afterthought - Exploring Customer Education’s Role in Customer Success with Lincoln Murphy
19 Feb 2021
Contributed by Lukas
Photo by the blowup on Unsplash Product-focused afterthought! – that’s what most Customer Success clients get wrong about Customer Education a...
Episode 54 - Eugene Lee Takes the Investor View on Customer Education
04 Feb 2021
Contributed by Lukas
Photo by Markus Winkler on Unsplash What are venture capitalists thinking about the potential for Customer Education and Customer Success? As the ...
Episode 53 - Exploring Consolidated Learning Strategies with Ted Blosser
22 Jan 2021
Contributed by Lukas
Photo by Hans-Peter Gauster on Unsplash One theme that’s on the minds of many Customer Education professionals is learning how to “bridge the ...
Episode 52 - What Can David Bowie Teach Us About Customer Education
08 Jan 2021
Contributed by Lukas
Photo by Gabriel Bassino on Unsplash In 2019 we did our first “pause and reflect” style episode over the holidays, which was one of our top fi...
Episode 51 - COGNITION 2020 - 6 Principles to Building a Customer Education Program
10 Dec 2020
Contributed by Lukas
On October 6th, we presented – live – at Thought Industries’ COGNITION 2020. This was a great event with many leaders from our Customer Ed...
Episode 50 - CELab Anniversary Special
25 Nov 2020
Contributed by Lukas
Photo by Guillaume de Germain on Unsplash In this episode, we’re celebrating some milestones from CELab! First, we are celebrating two amazing ...
Episode 49 - Customer Education Conferences Recap 2020
12 Nov 2020
Contributed by Lukas
Photo by Chris Montgomery on Unsplash This is the time of year where we see conferences like DevLearn (which we spoke at last year), The Guild’s...
Episode 48 - CELab Live Mailbag
29 Oct 2020
Contributed by Lukas
In October we attended Skilljar Connect 2020 and hosted a Live Mailbag episode at the event! Attendees submitted really amazing questions. We cou...
Episode 47 - Carla Torgerson Explains Microlearning for Customer Education Professionals
13 Oct 2020
Contributed by Lukas
Let’s put Microlearning in focus for Customer Education (Photo by Markus Spiske on Unsplash) In this “mini” episode, we focus on microlearni...
Episode 46 - Instructional Design 101 - Bloom's Taxonomy
24 Sep 2020
Contributed by Lukas
Welcome back to Instructional Design 101, where we’ll ask whether Customer Educators need to care about Bloom’s Taxonomy. What’s that, ...
Episode 45 - Maria Manning-Chapman - Free and Fee - What Customer Education Professionals Need to Know about Education Services
09 Sep 2020
Contributed by Lukas
In this episode of the CELab Podcast, we’re joined by Maria Manning-Chapman, the VP, Education Services Research at TSIA where we expand upon the T...
Episode 44 - Chip Ramsey - Start with Science
25 Aug 2020
Contributed by Lukas
In this episode we talk with Chip Ramsey – Founder and CEO of Intellum and one of the early pioneers in our field with the first ever platform ...
Episode 43 - Mailbag - Part 2 - Where Does Customer Education Belong?
05 Aug 2020
Contributed by Lukas
Part 2 of our Customer Education Mailbag episode continues the conversation with our listeners. How do Content Developers become more self-suff...
Episode 42 - Customer Education Mailbag - Part 1
24 Jul 2020
Contributed by Lukas
Early listeners will remember that we used to do a segment on the show called “Customer Education Mailbag” where we would answer a quick question...
Episode 41 – Intellum and Forrester show how to Increase Revenue and Improve Customer Retention Through Customer Education Programs
07 Jul 2020
Contributed by Lukas
Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer ...
Episode 40 - Skilljar - 2020 Customer Education Benchmarks and Trends Report
30 Jun 2020
Contributed by Lukas
In this episode we look at Skilljar’s 2020 Customer Education Benchmarks and Trends report. This report is one of the most comprehensive to-date fe...
Episode 39 - Thought Industries - 2020 State of Customer Training Report
23 Jun 2020
Contributed by Lukas
In this episode we react as we discover that “only 14% of respondents believed that their customers were adequately trained.” Join us as we break...
Episode 38 - The State of Education Services 2020 - Part 1
16 Jun 2020
Contributed by Lukas
In this episode we kick off a new series that focuses on “The State of Customer Education” in 2020. We take a deep dive into Maria Manning-Chap...
Episode 37 - Delightful Learning and Gamification with Daniel Quick
18 May 2020
Contributed by Lukas
In this episode we feature a fireside chat with Daniel Quick, Head of Customer Education at Asana. How can you really leverage what we’ve learned...
Episode 36 - Jonathan Anderson and the Power of UI in Product Adoption
27 Apr 2020
Contributed by Lukas
In this episode of our CEO Series, Adam speaks with Jonathan Anderson, Co-Founder and CEO of Candu on the Power of the User Interface in your Product...