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CELab: The Customer Education Lab

Episode 53 - Exploring Consolidated Learning Strategies with Ted Blosser

22 Jan 2021

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Photo by Hans-Peter Gauster on Unsplash One theme that’s on the minds of many Customer Education professionals is learning how to “bridge the divide” between our teams and other education-focused teams. In Episode 19 (Sharing with Others) we kicked off this discussion. Growing organizations in the Software-as-a-Service (SaaS) marketplace follow standard patterns, and begin to introduce Learning and Development (L&D), Sales Enablement, and Customer Education.    Ted Blosser, CEO of WorkRamp, continues our “CEO Series” into 2021, sharing his experiences as a relatively recent entrant into the Customer Education category. If you’re like us, you soon become (sometimes painfully) aware that you are not alone on the journey to help your customers.  Unfortunately, many of us may be a bit “siloed” or so focused upon our own universe that we miss a golden opportunity in exploring consolidated learning strategies.  In other words, the democratization of our education process.   Cross-department collaboration provides distinct advantages to all of us, leading to measurable savings of time, hassle, and money.  Listen in as we discuss “Centers of Learning Excellence”, tying education to business outcomes, and the role that Customer Education will play in the coming years!

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