In this episode, Clint Betts sits down with Adam Wilkes, the visionary co-founder and CEO of Carma, a global house of brands that partners with cultural icons like Mike Tyson, Ric Flair, and Future to revolutionize industries. Under Adam's leadership, Carma creates unique products and experiences through brands such as Tyson 2.0, Ric Flair Drip, and Evolve by Future, bridging the worlds of entertainment, culture, and commerce.Timestamps:00:00 - Introduction to Adam Wilks and Carma HoldCo00:54 - Overview of Carma HoldCo's Brands and Products03:21 - Mike Tyson's Involvement and the Genesis of Carma HoldCo04:22 - The Creation and Success of Mike Bites06:00 - Global Expansion and Adaptation of Products09:10 - Evolution and Future of the Cannabis Industry12:40 - Personal Anecdote: Adam's Grandmother and Cannabis13:06 - A Day in the Life of Adam Wilkes14:30 - Leadership Philosophy: People First15:34 - Advice for Entrepreneurs and Investors in the Cannabis Industry17:27 - Elements of a Great Marketing Campaign19:33 - Selecting Celebrities and Influencers to Work With22:06 - Manufacturing and Partnering with Growers24:24 - Acknowledging Those Who Gave Adam a Chance26:18 - Closing Remarks and Gratitude

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