On this episode of the CEO Podcast, we sit down with John Mueller, the CEO of Greenlight, a leading multi-state cannabis operator. John shares his fascinating journey from running a cattle feedlot in China to becoming a key player in the cannabis industry. Discover the challenges and intricacies of operating in a highly regulated market, the process of obtaining licenses, and the impact of political changes on the industry.Timestamps:00:00 - Introduction and Background00:34 - Early Ventures and Entry into Cannabis01:25 - Overview of Greenlight Operations02:20 - Opening a Dispensary and Licensing03:16 - Licensing Process and Challenges05:58 - Lottery System for Licenses06:41 - Product Diversity and Consumer Preferences07:21 - Distribution and Security Measures08:56 - State of the Cannabis Industry10:45 - Market Trends and Economic Impact13:00 - Political and Legal Landscape16:06 - Black Market Competition18:02 - Fentanyl Crisis and Safety Concerns18:29 - International and Domestic Market Dynamics20:26 - Typical Day of a CEO21:42 - Impact of AI on the Cannabis Industry23:34 - Recruitment and Hiring Practices24:55 - Preparing for Political Changes26:32 - Reflection on Opportunities and Mentorship27:55 - Conclusion and Future Prospects

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