Leslie Ann Hall, Founder & CEO of ICED Media, joins Clint Betts for a conversation on AI, beauty marketing, digital commerce, and the future of consumer discovery.ICED Media has become one of the leading digital agencies in the beauty industry, helping brands navigate the rapidly changing worlds of TikTok Shop, social commerce, and now AI-powered discovery. In this episode, Leslie explains why ChatGPT and generative search may completely reshape how consumers discover and purchase beauty products online.The conversation also dives into thought leadership, company culture, accountability, and what it takes to build a trusted brand in one of the fastest-moving industries in the world.00:00:00 - Introduction and Guest Welcome00:00:20 - Leslie Anne Hall's Background and Iced Media Overview00:01:04 - Specialization in Beauty and Performance Marketing00:01:57 - AI Integration in Iced Media00:03:08 - AI's Impact on Consumer Discovery in Beauty00:04:45 - Search and Discovery Discipline at Iced Media00:05:51 - A Day in the Life of Leslie Anne Hall00:07:06 - Building Relationships and Company Culture00:10:30 - Challenges in the Beauty Industry00:12:31 - Reading Recommendations00:15:25 - Proud Projects and Advisory Board00:18:24 - Advice for Aspiring Thought Leaders00:22:01 - Acknowledging Those Who Gave a Chance00:24:11 - Closing Remarks and GratitudeIf you’re interested in AI, digital marketing, e-commerce, leadership, beauty, or the future of consumer behavior, this conversation is packed with insights for founders, operators, and marketers alike.Subscribe for more conversations with founders, CEOs, and leaders shaping the future of business and technology.

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