In this episode of Chain Reaction, Michael Ostroumov speaks with Keiran Hewkin, Co-Founder and CEO of Swyft Home, about how intentional supply chain design enabled next-day sofa delivery at scale. Keiran shares his journey from heavy industry into furniture, explains why Swyft chose an inventory-led model, and breaks down the operational “ballet” behind modular design, technology-driven fulfillment, and premium customer experience. The conversation explores how constraints fuel innovation, why speed reshapes customer trust, and what resilient supply chains must prioritize to deliver consistently in the real world.Guest BioKeiran Hewkin is the Co-Founder and CEO of Swyft Home, a UK-based furniture brand redefining how large items are designed, stored, and delivered. With a background in industrial operations, Kaizen, and lean manufacturing, Keiran has applied high-discipline supply chain thinking to an industry traditionally driven by long lead times and manual processes. Under his leadership, Swyft pioneered next-day sofa delivery through modular design, inventory-based fulfillment, and vertically controlled logistics.Key TakeawaysInventory is the real enabler of next-day delivery at scaleConstraints in design can unlock powerful supply chain innovationModular products allow density, speed, and customer self-assemblyTechnology removes waste by minimizing human interventionCustomer trust is built through speed, visibility, and ownership of deliveryChapters00:00 Introduction & guest welcome01:00 Keiran ’s journey into operations03:50 Entering furniture through a supply chain lens05:00 What “software in a box” really means06:15 Reverse-engineering next-day delivery08:35 Inventory-led vs order-book furniture models11:00 Premium quality without “handmade” myths13:05 Technology as the backbone of operations15:25 Designing a truly customer-first experience17:40 Why Swyft opened physical retail stores20:05 Scaling omnichannel without breaking ops22:50 Delivery control and last-mile trade-offs24:10 Intentional design for SME supply chains25:55 Operational failures and recovery strategies28:00 The one challenge a magic wand could fixChain Reaction is brought to you by FLOX – The marketplace for connecting businesses with logistics providers. ⁠Visit flox.is ⁠for additional content.Need flexible partners for storage and distribution as you scale? ⁠Explore the marketplace⁠#SupplyChain#Logistics#SupplyChainManagement#LogisticsOperations#SupplyChainStrategy#LogisticsTechnology#SupplyChainVisibility#LogisticsMarketplace#SupplyChainLeadership#FLOXLearn MoreChain Reaction is brought to you by FLOX – The marketplace for connecting businesses with logistics providers. Visit flox.is for additional content.

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