In this episode of Chain Reaction, Michael Ostroumov from FLOX is joined by Ross Jermy, Managing Director and Co-Founder of Move Parcel, to unpack the realities of last-mile delivery in a post-COVID world. From shifting consumer expectations and first-time delivery failures to courier fragmentation and rising congestion, Ross explains why moving parcels is no longer the hard part — managing information is. The conversation explores how software-first logistics platforms, smarter integrations, and data-driven decisions can dramatically improve delivery success, customer experience, and operational efficiency.Guest Bio Ross Jermy is Managing Director and Co-Founder of Move Parcel, a UK-based last-mile logistics platform built for e-commerce merchants. With a background spanning technology, banking, and parcel operations, Ross brings a systems-driven mindset to logistics. At Move Parcel, he leads the development of Move Ninja, a gamified, software-first order management platform designed to simplify shipping, improve visibility, and raise first-time delivery success for growing online brands.Key TakeawaysLast-mile delivery is an information problem, not a transport problemFirst-time delivery failure is the biggest cost driver in parcel networksE-commerce growth has reset consumer expectations permanentlyCourier aggregation enables speed, flexibility, and scalabilityHyper-local delivery and consolidation may define the futureChapters00:00 Introduction and guest background01:15 From tech to logistics03:40 Why Move Parcel was founded06:25 Post-COVID e-commerce realities11:00 Inside the Move Ninja platform14:25 Courier aggregation and integrations17:15 Competing with Amazon20:00 Ideal customer profile24:30 The role of AI in logistics29:15 First-time delivery challenges35:55 One problem holding last mile backExplore FLOX (Supply Chain & Logistics Orchestration)Chain Reaction is brought to you by FLOX – The marketplace for connecting businesses with logistics providers. ⁠⁠Visit flox.is ⁠⁠for additional content.Need flexible partners for storage and distribution as you scale? ⁠⁠Explore the marketplace⁠⁠Learn More#SupplyChain#Logistics#SupplyChainManagement#LogisticsOperations#SupplyChainStrategy#LogisticsTechnology#SupplyChainVisibility#LogisticsMarketplace#SupplyChainLeadership#FLOX

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