Road freight doesn't run on technology alone. It runs on people - and the human cost of keeping goods moving is still largely ignored.KEY CONCEPTS COVERED:The human reality behind road freight operationsDriver respect, working conditions, and industry perceptionWhy logistics progress still depends on people, not just automationIn this episode of Chain Reaction, Michael Ostroumov is joined by Maddi Solloway-Price (Head of Road Freight and English Regions Policy at Logistics UK) for a grounded discussion on the human cost of road freight. They explore what life actually looks like for drivers and frontline operators, why the industry still struggles with visibility and respect, and how that disconnect shows up in retention, safety, and long-term sustainability.This episode is particularly relevant for logistics leaders, transport operators, and policymakers shaping the future of road freight.Watch this episode on YouTube: https://youtu.be/5zz2OjIjhC4 TIMESTAMPS: (0:00) - Introduction and episode context(3:40) - The role of people in a technology-driven logistics narrative(8:32) - Mental and physical health is vital(12:13) - Driver working conditions and daily operational pressures(16:08)- Roadside Facilities and the Planning Challenge (19:49) - Logistics as a Foundational Sector, Not a Nice to Have(22:38) - Happy Employees and the Future of Logistics(25:33) - Final Thoughts: If One Problem Could Be Solved OvernightCONNECT WITH THE HOST & GUEST:Michael Ostroumov - https://www.linkedin.com/in/michaelostroumov/ Maddi Solloway-Price - https://www.linkedin.com/in/maddi-s-427aa6325/ CONNECT WITH FLOX:Website: https://www.flox.is LinkedIn: https://www.linkedin.com/company/flox-logistics-services/ Related Service Page: https://www.flox.is/services/buyers/transportation/ ABOUT THIS EPISODE:In this deep dive into the human cost of road freight, Chain Reaction Podcast examines driver working conditions, industry perception, and the real-world pressures facing frontline logistics workers including topics such as driver shortages, compliance pressures, and the realities of modern road freight operations. The episode explores why automation hasn't replaced human labour in trucking, how respect and recognition shape driver retention and safety, and why building a resilient, sustainable road freight network depends on centering people as much as technology and infrastructure.#ChainReactionPodcast #SupplyChain #Logistics #RoadFreight #HumanCost #DriverRetention

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