Most logistics software still feels slow, complex, and painful to implement. It's not a technology shortage - it's a design problem. This episode breaks down what changes when you build logistics tech around operators instead of infrastructure.KEY CONCEPTS COVERED:- Human-first product design vs tech-first enterprise systems- Cloud architecture and shared operational truth- AI in logistics as decision support, not full automationIn this episode of Chain Reaction, Michael Ostroumov is joined by Wajahat Akram, CTO of FLOX.is, for a practical discussion on what it actually takes to build a logistics platform from a clean sheet. They unpack why legacy systems became heavy and slow, what cloud really means in operational terms, and how pragmatic architecture choices (not buzzwords) determine speed and reliability. The conversation also tackles AI without hype - where it helps today (pattern detection, anomaly spotting, data acceleration) and where it still falls short (judgment, context, and operational nuance).This episode is particularly relevant for logistics leaders, supply chain operators, and product teams evaluating new technology or modernising legacy systems.Watch this episode on YouTube: https://youtu.be/0VDeRkffOHI TIMESTAMPS:(0:00) - Introduction and episode context(1:06) - Meet FLOX.is CTO Wajahat Akram(2:17) - Getting into tech: problem-solving and automation mindset(4:26) - Why legacy logistics software became so heavy(7:23) - Designing around operators, not databases(11:45) - Why cloud matters: shared truth and speed(15:48) - Monolith vs microservices explained simply(19:40) - AI in logistics: "a lens, not a brain"(25:08) - Automation limits and operational judgment(33:06) - Invisible engineering and "boring reliability"(35:21) - Why FLOX.is doesn't delete operational data(41:30) - Magic wand question: integration and scaleCONNECT WITH THE HOST & GUEST:Michael Ostroumov - https://www.linkedin.com/in/michaelostroumov/ Wajahat Akram - https://www.linkedin.com/in/akramwajahat/ CONNECT WITH FLOX:Website: https://www.flox.is/ LinkedIn: https://www.linkedin.com/company/flox-logistics-services/ Related Service Page: https://www.flox.is/services/marketplace/ ABOUT THIS EPISODE:This episode explores why logistics technology often creates friction instead of removing it. Michael and FLOX.is CTO Wajahat Akram discuss the architectural decisions behind building a scalable logistics platform, the trade-offs between monolithic and microservice systems, and the operational implications of cloud infrastructure. They also examine AI’s practical role in logistics today - accelerating analysis and surfacing signals - while clarifying why human judgment remains central to supply chain operations.#ChainReactionPodcast #SupplyChain #LogisticsTech #CloudComputing #AIinLogistics

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