Episode 23 (101) ChairLife Branding: Unveiling Your Authentic Identity (Episode 1 of 3) (14:23) Turning Manager Misery into Mastery

Tom Cuthbert explores authentic branding for Vistage Chairs in Episode 1 of 3, and addresses mid-level manager disengagement with Vistage solutions. Show Notes Introduction: Tom discusses branding as authentic identity for attracting members. Unveiling Your Authentic Brand: Branding attracts ideal members; examples include Reynolds, Winfrey, Musk. Building ChairLife Brand Attributes: Define brand via questions and attributes like curious, humble, adaptable; use StoryBrand framework. Brand Impact and Stats: Branding builds trust; 87% of members achieved record years. Tom’s Tips & Tricks: Turning Manager Misery into Mastery: Advocates Key and Advancing Leader groups for manager engagement. Conclusion: Define your brand and invest in mid-level leaders. Tom’s Tips & Tricks: Turning Manager Misery into Mastery Tom references Wall Street Journal on manager disengagement, recommending Vistage groups. Stats: 27% engaged; overload and turnover prevalent. Challenges: Lack of growth, high misery. Solution: Key Groups for seniors, Advancing for mid-levels to build skills and retention. Benefits: Reduces turnover, prepares for growth. Action: Encourage CEOs to enroll team members. Resources www.tomcuthbert.com www.chairlifepodcast.com https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 https://www.dropbox.com/scl/fi/fg7spemvk41x0difub26p/2025-08-05-08-02.pdf?rlkey=i1w4kpckgn8y9xqls0ronn0ie&st=dd6hqnr0&dl=0 https://docs.google.com/document/d/1lxes02Lh_Y1i2kLaGhg9XB3fQGfY8cvJ65qDw-deANg/edit?usp=sharing https://www.dropbox.com/scl/fi/oc7i6nblj0c2uudi0bm81/Brand-Attribute-Worksheet.png?rlkey=0kxbjlezinutoqy24830wrhhn&st=97tdqrma&dl=0 https://www.dropbox.com/scl/fi/3kixx7ll93msg419p6a6l/Brand-Script-Worksheet-2024-06-17-09-30.pdf?rlkey=c0x4n7kptsbrk4rkcfs18x0he&st=sw60xt54&dl=0

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