109: Joseph Foster, Reebok – Be more human: how to trust your gut

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Change Makers: Leadership, Good Business, Ideas and Innovation not yet transcribed

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Recorded29 Oct 2021

Publisheraudioboom.com ↗

Handlerec:11181406

Show notes

Joining Michael today is Joseph Foster, co-founder of Reebok, to tell us the story of how the brand he co-founded with his brother started with a brilliant idea and turned into a billion-dollar sportswear legend and global icon. The entrepreneur who describes himself simply as “the shoe maker”, also the title of his new book about his role as co-founder, opens up on how a small family shoe making business led to a brand now recognised as one of the defining British manufacturing success stories of the 20th century.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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