34: FLOWERBX founder Whitney Bromberg Hawkings – Why to plant a garden is to believe in tomorrow

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Recorded18 Sep 2020

Publisheraudioboom.com ↗

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Whitney Bromberg Hawkings is the founder of the online luxury florist FLOWERBX. Her career began aged 23 as assistant to Tom Ford during his time as creative director of Gucci. After he left to establish his eponymous label in 2005, Whitney joined him and worked her way up to become Ford's senior vice-president of communications. After realising that flowers were the one product she couldn't buy in an elegant and consistent way online, she set up FLOWERBX in 2015 in her spare time, before eventually leaving her role with Tom Ford the next year. FLOWERBX is now an award-winning brand and has been described as the 'go-to florist in Europe for the fashion set'.

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