Episode 1 | Golf & Social Media: The Great Divide

Host Gary Firkins is joined by social intelligence experts Jacques de Guigné and Claire Martin from Ipsos and Mark Birchmore from Syngenta to discuss the findings of a pioneering social media listening project analyzing 16.1 million mentions of golf. With a huge influx of players over the past three years, matched by the inexorable rise of social media, what are existing customers saying about golf, what do new participants think and how can clubs and courses engage prospective players? The panel discuss key insights from the report, including golf’s negative reputation generated by controversial figures and topics such as Donald Trump and LIV Golf, comparing it with the positive sentiment and interactivity around the sharing of golf experiences on Instagram. Golf & Social Media: The Great Divide is available to download now from syngentagolf.com and will be followed throughout the year supplementary studies into key topics including Gender, Diversity, Sustainability and Golf Entertainment. Join the debate Share your questions, opinions and comments with Syngenta Growing Golf on Twitter, LinkedIn or by writing to us: [email protected] Syngenta Golf: www.syngentagolf.com | @syngentagolf Ipsos: https://www.ipsos.com Related content: Syngenta Golf Market Research Reports Connect: [email protected]

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