Welcome to another episode of Syngenta Golf’s Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Henry DeLozier, Principal at GGA Partners, to explore a key question for today’s industry: what does a well-run golf club really look like? Drawing on Henry’s vast experience across golf club leadership, strategy, and industry insight, this conversation looks at why many clubs still make investment decisions without a clear, long-term plan - often driven by assumption rather than insight - and why understanding members and anticipating change are now critical for success. The episode also focuses on two major opportunities shaping the future of golf: the growth of women’s golf and environmental sustainability. From creating more inclusive clubs to recognising the role of superintendents as environmental stewards, the discussion highlights how clubs can take advantage of these opportunities for long-term business profitability. Throughout the episode, Henry reveals his three changes for every golf club leader and board members: - Make smarter, evidence-led investment decisions - Accelerate the growth of women’s golf, the industry’s $35b opportunity - Recognize the importance of environmental sustainability and empower golf superintendents to take the lead in sharing golf’s story to the public. Watch now to discover the decisions your golf course business can make today to ensure long-term sustainability. ___ Timestamps: 00:00 Introduction 05:03 Change #1: Make better investment decisions 14:11 Change #2: Accelerate the growth in women’s golf 20:50 Change #3: Recognize the importance of environmental sustainability ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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