Welcome to Syngenta Golf’s Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Rhett Evans, CEO of the Golf Course Superintendents Association of America (GCSAA). For more than 15 years, Rhett has led the association’s 22,000 members in elevating the voice of superintendents across the industry, advancing environmental progress and helping facilities strengthen their bottom line. Drawing on Rhett’s extensive industry experience, the conversation explores why golf course businesses would benefit from superintendents having a seat at the table in operational, financial and strategic decisions. Evans discusses how elevating the superintendent into higher leadership roles would lead to better playing conditions, smarter investment decisions and stronger alignment across golf organizations. Throughout the episode, Rhett shares his three changes for the business of golf: - Fully integrate the superintendent into the leadership of every golf business - Embrace Best Management Practices as a core business strategy - Build more accessible and affordable green-grass golf experiences Watch now to discover why putting the individuals at the heart of golf courses is crucial to improving a facility’s long-term business sustainability. ___ Timestamps: 00:21 About Rhett Evans and the GCSAA 02:31 Fully integrate the superintendent into the leadership of every golf business 08:50 Embrace Best Management Practices as a core business strategy 16:53 Build more accessible and affordable green-grass golf experiences ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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