#406 Richard Carson: Diagnosing Dysfunction, One Broken System at a Time — Part Two

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Chief Change Officer™: Ensemble 25 min 2 speakers 7 chapters transcribed
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What is Richard Carson's 39-step change model?

I'll go through the 10 steps, basically. First steps, number one is first steps, problem identification, scoping out the problem. Second is there's a kickoff that explains the program, the process, everybody in the organization. So you don't just send out an email, you sit down with each of the organization's working groups and take them through the process and

How does Richard Carson diagnose organizational dysfunction?

get their buy-in, get them to understand that change can be difficult, but they will be part of the process and will have input all through the process. Then there's data collection and assessment. This is probably the most boring part because you end up reading a lot of annual reports. It's a lot of statistical analysis, media, press information, Anything that's written or data-driven, then you go out to the stakeholders and meet with the individual stakeholders, whether they're vendors, consumers, whatever, however they touch the organization. You get that feedback, then you go next into the actual organization change. And I won't go through that in detail, but that's the diagnostic portion of the model.
And what I ended up doing was I ended up using diagnostic model by the National Institute of Health. which was a medical diagnosis process. And what I found was that organizations and people are remarkably the same in terms of their ailments and symptoms and how you can diagnose them because organizations are made up of people. And so I've used that diagnostic model Then you implement the change. There's process mapping, re-engineering. Then you lock in change. There's a number of ways to lock the change in, from executive leadership coaching to staff training, TQM, things like that. And then finally, you maintain the model. And that's, like I said, you can do that through multi-year strategic plans and budgeting primarily.
But you also need a feedback loop that constantly goes back on an annual basis and kind of looks at the benchmarks that you set to see if you are achieving those and why not.
Vince Chan 4:58
So when did you publish your book? The reason I asked about the timing is since the book came out, Have you had a chance to apply your new model? Perhaps have you received some of the recommendations from your clients? I'd love to hear how your new model played out in real life. Any results or experiences you can share?
published it in spring of 23. Okay. Oh, it's a little over a year old. I have used it in one example I gave that I gave you was the Southern California County government, in which I applied all those steps in the process. And it was really interesting in terms of You know what, basically the Board of County Commissioners told me in terms of that people weren't, the performance levels weren't where they wanted them to be. And that they thought that staff had a bad attitude and it was number at least. The interesting thing I found out was, from talking to the staff, was the manager who ran the entire organization, the group, was a micromanager. And he had, he was using a time sharing, not time sharing, time management software. And he was actually having people report their activities in 15 minute increments. So they were spending more time reporting what they were doing than doing it. It was, no, it was, that's how bad it was. And I, once I found that out, it was really hard to believe, but that was, and he was really enforcing that.

Why is empathy crucial in consulting?

Vince Chan 1:05
In this two-part series, we talk about what happens when organizations try to change but forget about people Richard shares what most consultants get wrong, why empathy isn't optional, and how a terrible time tracking system inspired his now 39-step change model. It's practical, honest, and filled with stories you won't forget. Let's get started. So back to your model is people sustained. So while it includes the classic three stages, you've also built in several other steps and actions. What are they? Can you walk us through those? How do they come together in your model?

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