Chapter 1: What inspired Greg Morley to write his book 'Bond'?
Hi, everyone. Welcome to our show, Chief Change Officer. I'm Vince Chan, your ambitious human host. Our show is a modernist community for change progressives in organizational and human transformation from around the world. In this episode, I've got a special treat for you.
Today, we are joined by Greg Morley, a leader in the world of human resources and a master of diversity, equity, and inclusion at Monarch, Tennessee, one of the oldest and largest wine and spirits conglomerates in the world. Greg has an amazing story to share, covering the unique experiences that have shaped his leadership style and his strategic approach to DEI.
Let's explore what we'll uncover today with Greg. First, We'll discover how his early days handling customer complaints at call centers helped him develop empathy, quick thinking, and communication skills that became the cornerstone of his leadership at Disley, Hasbro, and now Monette, Tennessee.
Next, as we dive into advancing the DEI agenda at Monarch, Tennessee, Greg will share how he's been listening intently to the people who embody the heart and soul of the group's businesses, fostering an inclusive culture that's grounded in reality. In our third segment, we'll dive into the complexities of managing DEI across Monet Tennessee's diverse array of brands.
Greg will explain how he tailors the DEI strategies to respect and reflect each brand's unique identity. while aligning with the group's overarching corporate values. Lastly, we certainly can't overlook Greg's upcoming book, Bond. where he shares invaluable lessons on building meaningful connections, not just within the workplace, but in our everyday lives.
It's about fostering a sense of true belonging and deeper inclusion everywhere. So if you are eager to learn how to make your own laws of change and hear from one of the leading voices in human transformation today, you are in the right place. Let's get started.
Thank you, Vince. We had the opportunity to meet at an out-leadership event in Hong Kong during the Hong Kong Gay Games. So I'm really happy we finally made it happen.
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Chapter 2: How did Greg's early career shape his approach to DEI?
Welcome. I'm very excited to have you on board. You're in the people function with a specific focus on DEI. Can you talk about how your early career experiences shape what you do today? What did you learn back then that still has implications and relevance for you being a people leader with a change enablement mandate?
And maybe I can start there as a place to introduce myself. So while I recently relocated to Paris, working for Millet Hennessy, which is the leading luxury wines and spirits company in the world, part of the LVMH group, I spent prior to that 17 years in Hong Kong. with Moet Hennessy, with Hasbro and before that Disney, which is the reason I ended up in Hong Kong.
And I was very pleased to be part of the original organizing committee of the Hong Kong Gay Games, which was the first time Gay Games had come to Asia. And it was turned out to be a huge success with great support from participants and an amazing team of volunteers that made it happen.
I'm originally an American, still an American, but become a bit more of an internationalist, I think, during my career and have now worked outside the U.S. longer than I worked in the U.S. and way back when started my career in commercial sales and marketing and distribution world, which was a great platform for me to spend then a good bit of my life.
in HR, in diversity and inclusion, and now on the verge of publishing a book that I've been writing, which I'm quite excited about.
You have been in the people function, in the HR function for long, but then you were in the commercial world for like eight years. Tell us more about your transformation or how your commercial experience prepared you going into the HR area.
Good foundation and good question. The first professional job I had was working in a call center. And there's nothing like working in a call center to prepare yourself to be a good communicator. 80% of the incoming calls were complaints. And so you really had to be able to think quickly and help people solve problems quickly.
When I was in high school and in university during the summer, I used to work in a warehouse pulling orders and preparing orders. And then after my graduation and my call center experience, I worked in an outside sales role for GE, General Electric Company, in different roles.
Why is that very critical to my life now is that I understand things like a supply chain from the very basis of it in a warehouse. I understand what people who work for the companies I work with when they're trying to handle customer complaints, customer issues.
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Chapter 3: What are the initial challenges in advancing DEI?
Now that being said, If you go from spirits to champagne, to wines, to the other products and maisons we have in the organization, it's a complex culture. On the surface, you can imagine there's the culture of I work in France, so I deal with French culture, or I work in Hong Kong and I'm dealing with Hong Kong culture, or I work in Argentina and I deal with Argentinian culture.
So there's that cultural element. Then there's the layered on cultural element of our different maisons and where they're from. We have some maisons that are French, some maisons that are in the US, India, China, around the world. So that puts a different sort of cultural complexity on the work. And then there's another element of what I would say, which is sort of the maturity of the business. So
When I was talking with you about visiting a Maison, I was visiting specifically the Hennessy Maison. Now Hennessy is the largest Maison we have in Moet Hennessy, and it's the third largest Maison within all of the LVMH group. So it's a huge part of the business and it has an incredibly diverse consumer.
The consumers of Hennessy in China are very different than the consumers of Hennessy in say North America or the UK. So from the perspective of knowing the consumer, we know that Hennessy is a very diverse consumer around the world. When you go back to where it came from, which is Cognac, France, which is in the southwestern part of France, this is not a very diverse part of the world.
It's a relatively small community where people know each other. And even within our facility in Hennessy, oftentimes you have people who have worked in the organization for many decades. And maybe their parents worked in that same role they have, and maybe their grandparents worked in that role.
So diversity in Cognac, France, looks very different than what we would say of diversity in, say, Hong Kong or New York or London or Paris. So why this, you know, kind of sandwich approach is important to the success of any diversity and inclusion initiative or strategy is that there needs to be some strategic orientation.
And I talked about that, which is understanding the consumer, being close to the consumer, having a representative organization.
Can you be more specific about a representative organization? What does it look like?
What does representative organization look like in Konya? Or what does representative organization look like in Tokyo? What does representative organization look like in Kuala Lumpur? It looks different, right? We're not talking about the same demographic and the same representation in all of those places, yet we are talking about being diverse and close to the consumer.
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Chapter 4: How does leadership advocacy influence DEI success?
I think actually the role of chief change officer is imperative to a success of anybody in a company now, because where the best ideas come are certainly not always from managers. So the best ideas come from anybody.
Yes. And we will have more chief change officers around the world. Thank you so much.
Thank you. With great pleasure. Thank you for including me in your primary and first effort. And I'm really excited to be part of it. Thank you.