What’s really driving Chinese outbound travel in 2026?In Episode 36 of China Tourism Tuesday, we dive deep into the latest May Day outbound travel trends, unpacking the data, personal experiences, industry war stories, and key insights shaping the market right now.From the growing influence of the economy on traveler behavior, to the rise of experiential tourism and immersive destination content, the conversation explores what Chinese travelers are really looking for heading into the summer season.One major takeaway? Aspirational, emotionally engaging travel content is becoming more important than ever in influencing destination choice.A fascinating discussion for anyone working in tourism, hospitality, destination marketing, or the China outbound travel space.

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