Choice Hacking: The Marketing Psychology Podcast

Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage

29 Dec 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a fr...

Greatest Hits: How Psychology Saved Dominos Pizza | How to survive when your customers hate you

26 Dec 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a fr...

Greatest Hits: How Jo Malone (a tiny perfume company) used psychology to take over the world

24 Dec 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a fr...

Greatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's

22 Dec 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a fr...

Greatest Hits: The Psychology Behind the Rise of Liquid Death

19 Dec 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a fr...

Greatest Hits: The Psychology Behind SPOTIFY'S Success

17 Dec 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a fr...

Greatest Hits: How COURSERA made education (ethically) addictive

15 Dec 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a fr...

How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust

21 Oct 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a fr...

The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business

14 Oct 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a fr...

How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands

07 Oct 2025

Contributed by Lukas

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distr...

The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size

30 Sep 2025

Contributed by Lukas

I have a confession to make – I'm a huge Starbucks fan.I know in some of your eyes that might make me basic or tacky or "very American," but it's th...

Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences

23 Sep 2025

Contributed by Lukas

Picture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic window...

How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand

16 Sep 2025

Contributed by Lukas

The iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you –...

The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers

09 Sep 2025

Contributed by Lukas

Have you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you tak...

How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages

02 Sep 2025

Contributed by Lukas

There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). For decades, it was ca...

How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind

11 Mar 2025

Contributed by Lukas

Coca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood w...

Greatest Hits: The psychology of Starbucks Rewards

25 Feb 2025

Contributed by Lukas

People love Starbucks. But its loyalty app - Starbucks Rewards - is no slouch either. Considered a best-in-class loyalty experience, in 2023 interim...

The Pratfall Effect: What happens when brands make big, public mistakes (2025)

18 Feb 2025

Contributed by Lukas

When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question. He asked candidate Obama whether he’d ever smoked...

How psychology built Febreze into a $1B brand

11 Feb 2025

Contributed by Lukas

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more ...

The Psychological Power of "Ugly" Design

04 Feb 2025

Contributed by Lukas

In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.But instead of relying on assumptions and s...

How Psychology Saved Apple

28 Jan 2025

Contributed by Lukas

While Apple is now a trillion dollar company, its path to success was filled with moments where the entire brand nearly disappeared.One of the most no...

Welcome to Season 7

16 Jan 2025

Contributed by Lukas

A quick message from the host of Choice Hacking, Jen Clinehens. ★ Support this podcast ★

Greatest Hits: How Mini (and BMW) used psychology to become a cult classic

07 Jan 2025

Contributed by Lukas

It's one of most interesting and unique cars around - the Mini. Built to help postwar England deal with rising fuel costs, Mini is a rare example of a...

Greatest Hits: The UNTOLD story of why Kmart failed

31 Dec 2024

Contributed by Lukas

It’s one of the biggest FAILS in business history - Kmart.  You may think you know the story -  But contrary to popular belief, Kmart’s problems...

Greatest Hits: The Psychology Behind Aldi's Massive Growth

24 Dec 2024

Contributed by Lukas

Aldi is a discount grocer with a cult following. And it’s now the fastest growing grocery store in the US.They have more than 2,200 locations and th...

Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive

17 Dec 2024

Contributed by Lukas

Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase ...

Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

10 Dec 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

03 Dec 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth

26 Nov 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth

19 Nov 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please share this podcast with your family and friends because it helps us find new listeners....

How Psychology Saved Domino's Pizza

29 Oct 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a...

Jo Malone: How a tiny perfume company used psychology to take over the world

08 Oct 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day

01 Oct 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Greatest Hits: The Psychology Behind the Failure of JC Penny

24 Sep 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

The Psychology Behind the Rise of Liquid Death

17 Sep 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Greatest Hits: How Target used psychology to perfect its experience

10 Sep 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

How COURSERA made education (ethically) addictive

03 Sep 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

The Psychology Behind SPOTIFY'S Success

27 Aug 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose

20 Aug 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

The Psychology Behind Quibi's $2B Fail

13 Aug 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

How psychology saved Chivas Regal scotch

06 Aug 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

How coffee (and a bit of psychology) saved McDonald's

30 Jul 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

How Mini (and BMW) used psychology to become a cult classic

23 Jul 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

The psychology behind Blockbuster's $3B failure

16 Jul 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

16 Apr 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Greatest Hits: The Psychological Failure of New Coke

04 Apr 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain

28 Mar 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

The UNTOLD story of why Kmart failed

21 Mar 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

How a tiny perfume company used psychology to take over the world

13 Mar 2024

Contributed by Lukas

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. ...

Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire

07 Mar 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to...

How Duolingo Used Psychology to Make Learning Addictive

28 Feb 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Training. Click here to learn mo...

Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer

22 Feb 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the ...

Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand

15 Feb 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit Choi...

Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

08 Feb 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit Choi...

Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

31 Jan 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to...

The Psychology Behind Aldi's Massive Growth

24 Jan 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

How Coca-Cola used psychology to become the world's most memorable brand

17 Jan 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

The psychology of Starbucks Rewards

10 Jan 2024

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

Part Two: How Amazon Uses Psychology to Perfect Its Experience

16 Nov 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

Part One: How Amazon Uses Psychology to Perfect Its Experience

09 Nov 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science

02 Nov 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo...

Part One - How Uber Used Psychology to Perfect Its Experience

26 Oct 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo...

How psychology saved Dominos Pizza

18 Oct 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

11 Oct 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Academy. Click here to learn mor...

The psychology behind the failure of JC Penny

27 Sep 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)

20 Sep 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

The Billion Dollar Marketing Genius Behind Grey Goose

13 Sep 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day

06 Sep 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  ...

Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product

13 Apr 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the ...

Greatest Hits: How WALMART used psychology to become the world's biggest retailer

06 Apr 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial...

How Costco used psychology to become the world's 3rd largest retailer

16 Mar 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the ...

Part Two: How Disney used psychology to become the happiest place on Earth

09 Mar 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the ...

Part One: How Disney used psychology to become the happiest place on Earth

02 Mar 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the ...

Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer

23 Feb 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to...

Idleness Aversion: Why we hate to wait (and what to do about it)

16 Feb 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my most popular Choice Hacking Academy course, "...

The Endowment Effect: Creating emotional bonds your customers don't want to break

09 Feb 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to...

Unskilled and Unaware: The Story of the Dunning-Kruger Effect

02 Feb 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to...

Greatest Hits: How Netflix Used Psychology to Perfect Its Experience

26 Jan 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to...

Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

19 Jan 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to...

The Cobra Effect: When Your Best Intentions Backfire

12 Jan 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to...

The Psychological Failure of New Coke

05 Jan 2023

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to...

Uber: Part Two

28 Jul 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo...

Uber: Part One

21 Jul 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo...

The Pratfall Effect: What happens when brands f'up

07 Jul 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo...

How Target Used Psychology to Perfect Its Experience

30 Jun 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo...

How Netflix Used Psychology to Perfect Its Experience

19 Apr 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to learn more and support th...

The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

22 Mar 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit Choi...

Confirmation Bias: The ethics and advantages of customers' desire to be right

08 Mar 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit Choi...

How Nike Used Psychology to Become the World's Biggest Sportswear Brand

23 Feb 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit Choi...

WORDLE: The Fascinating Psychology Behind Why It's Gone Viral

09 Feb 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day tria...

The Halo Effect (Remastered): Why design overrides functionality

01 Feb 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day tria...

How Starbucks Used Psychology to Perfect Its Experience

25 Jan 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day tria...

How Peloton Used Psychology to Perfect Its Experience

18 Jan 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial...

Hyperbolic Discounting: Why we punish our future selves

11 Jan 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial...

Fresh Start Effect: Why holidays make us want to change

04 Jan 2022

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial...

How Walmart Used Psychology to Perfect Its Experience

13 Aug 2021

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial...

How Trader Joe's Defeated Choice Overload

20 Jul 2021

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial...

How Peloton Used Psychology to Perfect Its Experience

15 Jun 2021

Contributed by Lukas

Time Stamps[0:37] – Jennifer opens by discussing exercise and its connection to hyperbolic discounting or Present Bias.[2:22] – Jennifer talks mor...

Cocktail Party Effect: How to apply the science of personalization

03 Jun 2021

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial...

How IKEA used psychology to become the world's biggest furniture retailer

18 May 2021

Contributed by Lukas

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial...