The Psychological Power of "Ugly" Design

In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face.The Jigsaw executives were shocked by what they learned.Especially when they saw where the conspiracy theorists got their information.The websites that they trusted were a lot of things... but above all, they were poorly designed.❌ In a word, they were ugly.✅ But they were also clearly persuasive.So what was going on?A bit of marketing psychology and behavioral science (as you might’ve guessed) were behind this strange behavior, and it can teach us some valuable things about what makes people tick.Join me today as we unpack the psychology behind the persuasive power of ugly design, and how the research teams’ discoveries can help us create better customer experiences and marketing that gets customers to engage on their terms, not ours.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

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