After a corporate career with decades in Asia and involvement in big deals, Bas Fransen takes a big bold step by deciding to become a start-up entrepreneur. With his third start-up EcoMatcher, Bas combines all his experience with his passion to contribute to a better world by convincing companies to incorporate tree-planting in their organization. In this interview Bas tells about the ambition to plant 1 billion trees by 2023, the ups and downs he experienced and gives tips to those who are just starting their adventure. Bas' book "Ideas to Fight the Climate Crisis: Sustainable Resolutions for a Business" can be found here and you can reach out to Bas by email [email protected] At the end of the interview, I asked Anja Ong, Ecomatcher's ambassador in Hong Kong to shortly explain what companies can do. You can reach out to Anja by email as well: [email protected].

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