How can you use the biggest takeaways from the 2024 International Dairy Deli Bakery Association (IDDBA) show in June to help your business succeed? Jonna Parker, team lead of Circana’s Fresh Foods Group, and Anne-Marie Roerink, president of 210 Analytics, share highlights of new technologies, the challenges of balancing assortments by generational differences, the value of special occasions, and other lessons you should know for the rest of the year and beyond. Highlights: In addition to major holidays, consumers celebrate an average of 18 occasions annually. These events not only include more people, but they also represent moments when shoppers are willing to splurge to bring joy to others. Retailers are responding with more solutions and inspiration, from party trays to specialty baked goods. Innovation isn’t always about new. Brands and retailers should inspire consumers to use products they’re already buying in new ways. Technology can potentially offset labor challenges, but including high-touch offerings like hot bars and salad bars should be decided on a store-by-store or regional basis. Not all areas will support the investment.

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